Successful social media campaigns are an efficient marketing tactic. They will spark engagement, encourage conversation, construct community, and drive sales.
Those that break through the noise will be people who announce launches, rejoice milestones, or mark a calendar event.
Listed below are 12 noteworthy social media campaign examples by corporations starting from small businesses to major brands, plus takeaways to implement for your personal campaigns.
12 social media campaign examples
- Spotify Wrapped
- Strava’s Yr in Sport
- Duolingo’s Adoption Center
- Yr in Monzo
- Barbie’s AI-powered selfie-generator tool
- Olipop’s Sleep Girl Mocktails
- Folklor’s weekly product drop
- loungefit.’s behind-the-scenes videos
- Apple’s #ShotOniPhone
- Maude’s Sex Ed For All
- Patagonia’s people-first posts
- Bombas’s Bee Higher
1. Spotify Wrapped
What was the campaign?
Spotify’s yearly Wrapped campaign is a firm favorite on the social calendar. Each December, users get a customized breakdown of their yr in music, including the bands and songs they listened to most and their top genres. The information is shared in a visible Instagram Stories style that users can easily share to their very own social channels.
Why was it successful?
Two things make Spotify Wrapped so successful:
- It’s personalized
- It’s shareable
People like to feel special. In actual fact, 56% of consumers say they turn into repeat buyers after a customized experience—in order that’s exactly what Spotify tapped into. Users were keen to share their unique music journey with family and friends, which increased the reach of the campaign and generated a snowball effect.
How are you going to implement it on social media?
Spotify Wrapped’s biggest flex is its easily shareable format and bite-size chunks of knowledge repurposed into visual stories. Should you can, take a look at app usage or purchase history to create a customized customer highlights reel—something they will quickly and simply share on their favorite social media channels.
2. Strava’s Yr in Sport
What was the campaign?
At the tip of every year, Strava collects data from its users to create a comprehensive report concerning the state of sport. Alongside this, it celebrates top athletes through its awards campaign and promotes latest ways for people to work out.
Why was it successful?
Strava’s Yr in Sport campaign creates a way of community amongst its users. They will see how their sports stats align with other users and feel a part of something greater. Most significantly, Strava uses the findings from the yearly report back to populate its social channels. It sprinkles stats and statistics amongst its Instagram and TikTok feeds to prove its authority within the athletics industry.
How are you going to implement it on social media?
Start by surveying your users to create a comprehensive report in your industry or product. You should use your findings to create social content all year long, but it could possibly also act as great inspiration to your future posts and product updates.
3. Duolingo’s Adoption Center
What was the campaign?
When Netflix announced it was now not allowing password sharing, Duolingo piggybacked onto the uproar by encouraging people so as to add a member of the family to their language-learning account. The aim was to get more people to learn a language while clearly stating where it stood on Netflix’s U-turn.
Why was it successful?
For starters, the campaign jumped on the publicity of Netflix’s announcement. It took a negative and turned it right into a positive, which made the brand look good and generated latest signups at the identical time.
How are you going to implement it on social media?
Piggyback on an announcement from a much bigger brand. Hearken to what your competitors are doing and discover areas they might improve—after which improve them yourself. Hearken to your customers, too. If there’s controversy around something, take into consideration how you should use that to your advantage and make your brand seem like the higher option.
4. Yr in Monzo
What was the campaign?
UK-based bank Monzo jumped on the “yr in review” bandwagon to create personalized reports for its users. But seeing how much money you spend isn’t quite the identical as seeing what bands you take heed to—luckily, Monzo made it lighthearted, assigning people fun, tongue-in-cheek roles based on their yearly spending habits.
Why was it successful?
Similarly to Spotify’s Wrapped, Yr in Monzo was successful since it was personalized and humorous. People likely wouldn’t have shared their exact banking numbers with their family and friends, but they were OK sharing whether or not they were Starbucks’ biggest fan or what era they were in (like their Social Butterfly Era in the event that they’d been out rather a lot).
How are you going to implement this on social media?
There are two ways you possibly can do that. You possibly can aggregate user data to create unique, shareable stories, but you can too turn confronting information into something lighthearted. This was a likelihood for Monzo to highlight its personality, and it definitely managed to try this.
5. Barbie’s AI-powered selfie-generator tool
What was the campaign?
Barbie was everywhere in the media in 2023—the movie’s ad team was on fire. But probably the most popular campaigns was the AI-powered selfie-generator tool that lets social media users create a Barbie poster of themselves.
Why was it successful?
The shareable nature of the tool made it easy for the word to spread quickly. As soon as someone saw a friend or member of the family posting their version, they’d robotically wish to see what their very own Barbie poster would seem like. This helped boost the reach of the campaign while encouraging fans to feel like they were a component of the movie release.
How are you going to implement this on social media?
The crux of this great social media campaign was easy—a template that users could AI-generate their selfies onto. You possibly can create a backdrop, sticker, or poster design and encourage followers so as to add their very own mark to it with a selfie or one other style of photo.
6. Olipop’s sleepy girl mocktail
What was the campaign?
After TikToker Grace Norton posted a recipe for a mocktail including Olipop’s Lemon Ginger flavor, the brand decided to capitalize on the success of the viral concoction. Olipop partnered with Norton to create more delicious recipes to feature in its Dry January “Mocktails in Minutes” campaign.
Why was it successful?
Olipop saw a possibility and joined the conversation. After Norton went viral, the brand encouraged more creators to share their Olipop-inspired recipes. It began a challenge that took advantage of the sleepy girl mocktail trend, which led to greater than 600 people posting about Olipop’s flavored soda.
How are you going to implement this on social media?
Either jump on existing trends or keep a watch out for people who find themselves talking about your brand. Partnering with social media accounts already promoting your products can allow you to reach latest audiences and construct awareness around your brand.
7. Folklor’s weekly product drop
What was the campaign?
Since it sells preloved pieces, Folklor operates on a system of weekly product drops. The business uses Instagram to seed the drop every week. “For it to be a successful drop, I would like to begin teasing it 4 days before,” says Megan Mensink, Folklor’s founder. “After which it just works for me. I at all times follow that cadence and different formats.” Working off this framework, the brand consistently reveals a brand new slew of things each week—fueling the curious minds of followers and folk who wish to see what might be in stock next.
Why was it successful?
Dropping a limited variety of products every week creates a way of exclusivity and scarcity. This helps generate a buzz around Folklor’s brand and products. The consistency of the drop also creates a way of anticipation within the lead-up to the weekly announcement.
How are you going to implement this on social media?
A weekly product drop is an amazing model when you ship preloved or vintage pieces. People, especially social media users, value consistency. Select at some point every week on which you’ll release latest products, and stay consistent. Eventually, followers will expect your drop on that day and might check in, hopeful to search out what they’ve been trying to find. For people who sell latest items, this will be something you utilize to launch specialty lines.
8. loungefit.’s behind-the-scenes videos
What’s the campaign?
Clothing brand loungefit. has an enormous following on TikTok through sharing behind-the-scenes videos. The content shows how the founder designs a product line, what packing a $300 order looks like, and other behind-the-scenes content that provides fans an unusually transparent insight into how the brand operates.
“Initially, 80% of my sales got here from TikTok,” Andre says, “and [posts] wouldn’t must be me promoting the product. It could just be me doing a day-in-the-life video where people just like the outfit [I’m] wearing.” Andre sprinkles these videos throughout TikTok, giving followers a peek into what it’s really prefer to run your personal business every day.
Why was it successful?
Loungefit.’s TikTok content is authentic and real. It answers the actual questions people have and makes its followers feel vital. This creates deeper connections and instills trust—and, subsequently, helps the brand sell more products.
How are you going to implement this on social media?
Transcend product-led content. Sprinkle in videos and behind-the-scenes footage of the way you make your product, what goes into your products, and the processes that make your enterprise run successfully.
9. Apple’s #ShotOniPhone
What was the campaign?
You’ve likely seen considered one of Apple’s billboards, complete with a wide ranging image, only to learn that it was actually shot on an iPhone. Enter Apple’s #ShotOniPhone social media campaign.
This UGC (user-generated content) campaign is the whole focus of Apple’s Instagram account. #ShotoniPhone demonstrates the prime quality of an iPhone camera through real images taken by users.
Why was it successful?
Apple’s Shot On iPhone campaign does two things. First, it creates a community of people who find themselves taking and sharing photos. Second, it promotes a crucial product feature—the camera. The campaign initially began as a strategy to prove naysayers incorrect concerning the quality of the iPhone’s camera and it has continued to be a key marketing tool for the brand.
How are you going to implement this on social media?
The Apple campaign is predicated on UGC. It’s an efficient social media campaign to learn from when you’re keen on harnessing UGC for your enterprise. Ask your customers to share images of them using your products, whether that’s on daily basis or in creative ways, and create a campaign that involves sharing them in your social media channels.
10. Maude’s Sex Ed For All
What was the campaign?
Maude sells intimacy and sexual wellness basics in sleek designs made with premium ingredients. Its brand is predicated on three central principles: simplicity, quality, and inclusivity.
Connected to its brand mission of promoting sexual wellness, Maude launched a campaign called Sex Ed for All, in partnership with SIECUS and Advocates for Youth. The campaign advocates and raises awareness for the necessity for real sexual education access, in addition to the present lack of critical education around sexual health and wellness.
Why was it successful?
The brand used its platform to share a cause near its heart. By showcasing its values and beliefs, it was in a position to create deeper connections with followers who share those values while raising brand awareness at the identical time.
How are you going to implement this on social media?
Consider the impact you’d prefer to have as a business, and if there are any organizations you’d prefer to partner with. How are you going to leverage your engagement, reach, and following to surface and produce awareness to issues that resonate with you and your brand?
11. Patagonia’s people-first social posts
What was the campaign?
Patagonia is well-known for its dedication to sustainability—its Worn Wear initiative invites customers to repair their purchases moderately than buy latest ones, and it follows this trend on TikTok. Its people-first videos show folks who’re doing great things for the planet and highlight environmental concerns through powerful, high-quality footage.
Why was it successful?
Patagonia’s content isn’t about its products, it’s about people. These videos get high levels of engagement because they resonate with lots of people, and because of this, the brand gets more eyeballs on its products and becomes an authority.
How are you going to implement this on social media?
Deal with sharing people-led stories along with your social media content. For instance, you could possibly highlight your manufacturers or what the individuals who work for your enterprise do after they’re not working.
12. Bombas’s Bee Higher
What was the campaign?
The sock brand Bombas is on a mission to cut back homelessness within the US. The brand’s Bee Higher marketing campaign goals to shine a lightweight on the seriousness of the difficulty by sharing stories from unhoused individuals across the country and revealing statistics concerning the problem.
Why was it successful?
The brand selected a cause that’s near its heart but that also relates closely to its products—socks are probably the most commonly requested item in homeless shelters. For each pair of socks bought, Bombas donates a pair to homeless charities. This act of giving builds trust and credibility while helping the brand connect with customers who truly value its plight.
How are you going to implement this on social media?
Don’t just promote a cause for the sake of it. Select one that you just truly consider in or that aligns along with your brand goals and mission and reference it throughout your social media updates.
Boost your social media strategy in 2024
This collection of examples show there aren’t any limits to what you possibly can do along with your next social media campaign. From posts spotlighting vital environmental concerns to AI-powered selfie-generators, anything goes. Take inspiration from these successful examples to make unique campaigns a part of your social media marketing strategy this yr.
Social media campaign examples FAQ
What are some examples of social media marketing campaigns?
Listed below are some recent social media campaign examples:
- Spotify’s Wrapped
- Strava’s Yr in Sport
- Duolingo’s Adoption Center
- Yr in Monzo
- Barbie’s AI-powered selfie-generator
- Olipop’s Sleepy Girl Mocktail
- Folklor’s weekly product drop
- loungefit.’s behind-the-scenes videos
- Apple’s #ShotOniPhone
- Maude’s Sex Ed For All
- Patagonia’s people-first posts
- Bombas’s Bee Higher
How do I create a social media campaign?
Listed below are the steps for making a social media campaign:
- Select an idea to center your campaign around.
- Establish a goal.
- Provide you with a catchy tagline.
- Take into consideration what number of pieces of content you’ll need.
- Choose a design.
- Interview featured folks.
- Schedule and post your campaign.
- Measure results and interact with comments.
What’s a social media campaign plan?
A social media campaign plan is the steps you’ll take to execute a successful campaign across social media platforms. It includes the timeline for the campaign, the people involved, the scope of labor, an outline of the campaign, an inventory of the goals you hope to achieve and metrics you’d prefer to track, which channels you’ll run the campaign on, and the way the campaign will differ on each social media marketing channel.
Why is it vital to have a social media campaign?
Social media campaigns can increase brand awareness, take a stance on a central issue or idea, boost engagement amongst your followers, help attract more followers out of your target market or key demographic, and allow you to make more sales. They may also encourage you to work with latest influencers or other partners chances are you’ll not have worked with otherwise.
