Last 12 months, Dutch consumers spent 34.7 billion euros online. In comparison with 2022, this is a rise of three percent. The quantity of online purchases increased by 1 percent, to 365 million. Online growth was mainly brought on by a rise in spending on services.
In 2022, ecommerce within the Netherlands was value 33.3 billion euros. The variety of online purchases was 347 million, which was a decrease of 5 percent in comparison with a 12 months earlier. Which means the quantity of online purchases in 2023 is back according to the extent in 2021.
That is in line with the most recent Thuiswinkel Market Monitor from Dutch ecommerce association Thuiswinkel.org. The report gives an insight into ecommerce within the country in 2023. Online purchases of and spending on products remained roughly the identical as in 2022. Back then, some 21.2 billion euros was spent on products.
Growth online services sector
At the identical time, online purchases within the services sector rose 4 percent. Online spending grew 10 percent. “The expansion within the services sector is especially resulting from online spending on travel. Last 12 months, as an example, we spent 21 percent more online on package holidays and 15 percent more on individual airline tickets and accommodation. That is greater than ever before”, says Marlene ten Ham, CEO of Thuiswinkel.org.
There was a 21% increase in online spending on holiday packages last 12 months.
“In fact, this is said to inflation, but earlier this 12 months, the ANVR/GfK booking monitor also showed that 2023 saw probably the most holiday bookings ever. Moreover, never before have we spent a lot on tickets for attractions and events online, with a ten percent growth.”
Cross-border spending value 4 billion euros
In response to the report, Dutch online cross-border spending was up 13 percent in comparison with 2022. Which means consumers spent almost 4 billion euros on online orders abroad in 2023. The quantity of online cross-border purchases rose 17 percent, to 40 million.
Dutch consumers spent 12% of all online spending in cross-border purchases.
Consequently, Dutch consumers spent as much as 12 percent of their total online spending on cross-border purchases. As much as 25 percent of cross-border spending went to German online shops. And seven percent went to Chinese online shops, which accounted for 265 million euros. In 2022, this share was still at 5 percent.
Amount of purchases at Chinese online stores rises
The quantity of purchases at Chinese online shops also increased sharply, from 18 to 22 percent. This amounts to eight.9 million purchases at these online stores prior to now 12 months. Consumers mainly bought products within the categories Home & Living, DIY & Garden and Clothing there.
‘We can even see increased online spending to other countries outside the European Union.’
“Within the previous two years, we actually saw Dutch consumers’ online spending at Chinese online shops decrease, because they aren’t any longer exempt from VAT since 2021. In 2023, we see a giant increase. There may be also increased spending to other countries outside the European Union”, in line with Ten Ham.
