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L’Oréal Professionnel, the skilled hair tech brand, is about introduce the long-lasting Indian Hairdressing Awards, in an all-new format of a reality series streaming exclusively on JioCinema. After 89 regional finalists were chosen from 1000’s of hairdressers, they were judged by an eminent jury comprising of international hair artists and wonder media representatives. And now, the highest 12 hairstylists will compete in a mega-augmented L’Oréal Professionnel salon. Judging their art and technique shall be an illustrious panel featuring the renowned film maker – Karan Johar, Min Kim, the L’Oréal Professionnel global color ambassador, – and an exciting line-up of Bollywood celebrities.
Karan Johar to evaluate the truth show, Indian Hairdressing Awards
Speaking on the launch of India’s only hairstyling reality series, Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel, India said, “L’Oréal Professionnel has taken giant strides into the longer term. Consumer and hairstylist centricity are our key drivers to raise the skilled hair industry in India. Within the last 20 years, the country’s skilled hair salon landscape has evolved at a supersonic pace. The skill of Indian hairstylists is now at par with global hair artists’ and with the 2024 edition of The Indian Hairdressing Awards, we want to have fun their infinite talent and potential.”
Speaking on the partnership with L’Oréal Professionnel, Viacom18 Media’s Head of Network Sales Mahesh Shetty said, “At Viacom18, we now have at all times worked towards developing and constructing IPs and formats which might be sustainable, relevant and one which deepens consumer connect. L’Oréal Professionnel is the undisputed leader within the skilled hair care and styling category and The Indian Hairdressing Awards re-affirms them as thought leaders on this space. As digital partners, we’re confident of providing this unique property with its deserving reach through JioCinema, thereby elevating the IP to newer heights.”
Since 2014, The Indian Hairdressing Awards have fun the art and skill of skilled hairstyling. The competition recognizes and rewards hairstylists across the country. This yr’s edition was announced in August 2023 with its theme “Meta-morphosis” that represents real transformation and now these 12 hair pros will undergo three challenges testing their skill and creativity to do real transformations through hair color, haircut and styling. They may then compete in front of a live audience on the Grand Finale, which may even be streamed on JioCinema.
Also Read: Karan Johar jokes about his “Wannabe Gen Z” moment after Varun Dhawan touches his feet at Amazon Prime Video event
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