Parts Town Unlimited grows revenue 25% in 2023

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Parts Town Unlimited reported $2.3 billion in 2023 revenue, crediting continued growth in B2B ecommerce from latest features. That’s a rise from $1.8 billion in 2022.

The Addison, Illinois-based parent company of Parts Town is a business kitchen parts and accessories distributor. 20% of the expansion was organic, Parts Town said. Much of the expansion was driven by international food service equipment parts and heating, ventilation and air-con (HVAC) parts, the most recent category.

Parts Town is a privately held company and doesn’t frequently report revenue figures.

“We’re pleased with the continued growth of the business, improved customer support, latest innovations, and growth of our team,” said Steve Snower, CEO of Parts Town Unlimited. “Our vision is to be the worldwide leader in high-tech distribution of mission critical substitute parts, and 2023 was only a step on our journey.”

Looking ahead, Snower laid out milestones he expects to see in the approaching months as the corporate works toward these goals.

“We’ve got an enormous plan for 2024 with continued high growth expectations and latest innovations, including our recently launched PartPredictor technology and the opening of a serious high-tech distribution center later within the yr to open up massive capability for growth and further improve the client experience,” he noted.

Parts Town ecommerce additions

The distributor continued to grow its digital business in 2023 with beta testing of its PartPredictor tool. It uses data from tens of millions of repairs to find out the appropriate parts from original equipment manufacturers (OEMs). PartPredictor officially launched in Q1 of 2024 and is off to a successful start, Parts Town said.

“PartPredictor’s unique approach ensures that the recommendations provided usually are not just theoretical but based on tens of millions of actual service calls where industry-leading technicians successfully resolved similar issues on equivalent equipment,” the retailer said in an announcement. The tool uses artificial intelligence (AI) to predict probably the most regularly used parts of pieces of apparatus that typically must be repaired. It also provides a “fix rate” of the share of successful repairs made using a selected part.

Parts Town’s mobile app also surpassed 325,000 downloads in 2023. The app allows clients to view parts, place orders, track orders, chat with customer support, and examine manuals and diagrams.

Expanding success offerings

In the autumn of 2023, Parts Town introduced same-day delivery to greater than 125 locations across the U.S. Customers shopping on partstown.com can search the web marketplace for locations with the part they need in stock. Then, in the event that they’re inside 20 miles of a participating location they will select same-day delivery to receive the part inside two hours and track delivery in real time.

Parts Town also expanded the delivery window so customers can receive purchases as late as 9 pm. There’s also an option for one-hour in-store pickup.

“With Same Day Delivery, we’re not only providing parts; we’re delivering solutions for probably the most urgent needs,” Emanuela Delgado, senior vice chairman of growth and innovation, told Digital Commerce 360 in December.

Same-day delivery is an expansion of a 2022 pilot within the Chicago area. Parts Town says it’s working on expanding the service to more service firms.

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