Salsify, with 1000’s clients worldwide amongst brand manufacturers, distributors and retailers, is taking multiple steps to further develop its technology that helps corporations develop and share product content that wins over online buyers.
At the corporate’s annual Digital Shelf Summit in Nashville, Tennessee, last week, about 800 attendees shared details about how the corporate is using AI, automation and other cutting-edge developments to enhance how branded product descriptions and pictures are managed and syndicated to draw online customers and boost conversion rates.
Salsify’s clients include brand manufacturers Mars, L’Oreal, Coca-Cola, Bosch, McCormick, Kenvue, Danone and ASICS; and such retailers and distributors as Albertsons, Carrefour, Metro, Glass Warehouse and DoorDash.
In 2023, Salsify invested $38 million in production innovation across several areas, including AI and automation, to boost its product experience management technology for engaging and converting online buyers with helpful digital product content across multiple channels.
On this yr’s first quarter, the corporate announced the overall availability of Salsify PXM Advance, the most recent version of its Product Experience Management platform. PXM Advance features technology enhancements across several areas:
- AI and automation in generating and syndicating product content
- Improved efficiency in product content governance and syndication.
- Enhanced below-the-fold content for increasing conversion rates.
- The brand new Salsify PXM App Center, a base for revolutionary PXM applications from Salsify and its technology partners.
Salsify adds that PXM Advance enables brand manufacturers to:
- Centralize their product content right into a “single source of truth” product information management (PIM) system unified with their syndication application.
- Connect with every product detail page (PDP) “on every destination their shoppers are at, with conversion-driving product experiences that grow sales.”
- Automate processes and reduce manual work with AI, workflows, and automation for more efficient PXM operations.
“A redesigned product content setup process helps you send the proper content the primary time with less mapping effort,” Salsify says. It adds that PXM Advance “validates content against the newest retailer-specific requirements in real time, saving customers days within the mapping process.”
Amongst other enhancements, Salsify says PXM Advance uses AI large language models (AI LLMs) in its workflow capability, enabling users to develop and refresh product content at scale while also providing for efficient human review and approval. The corporate notes that its platform uses AI “that is predicated on greater than 740 million products published across 950 destinations worldwide” to “power real-time validation of product content, ensuring retailer requirements are met before submission.”
In March, Salsify and technology partner Vizit, an AI-powered visual content platform for brands, retailers and content developers, announced that were integrating Vizit’s Conversion Optimizer App into Salsify PXM Advance to assist corporations boost their ecommerce sales.
Vizit notes that its patented technology “functions as a 24/7 merchandiser” to research, reorganize and present attractive product images for maximizing conversion rates.
Ghirardelli Chocolate Co. notes that the Vizit and Salsify technology platforms have proven essential for the candy maker’s ecommerce business.
Pam Perino, Ghirardelli’s digital content operations manager, says in a press release from Vizit and Salsify that the AI-powered capability within the conversion optimizer and PXM Advance provides digital management “across every SKU in your catalog, ensuring the visual presentation of your products is finely tuned to the precise preferences and desires of your target market.”
Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. [email protected].
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