One in every of North America’s largest producers of semi-trailers and liquid transportation systems is stepping into the B2B equipment marketplace business.
Wabash designs, manufactures and services a various range of products. Those offerings include:
- Dry freight and refrigerated trailers
- Flatbed trailers
- Tank trailers
- Dry and refrigerated truck bodies
- Structural composite panels and products
- Trailer aerodynamic solutions
- Specialty food-grade processing equipment
The Wabash B2B equipment marketplace
Now the corporate, which generated 2023 revenue of $2.5 billion, is slowly but surely constructing a B2B marketplace for the transportation and logistics distribution industry. The brand new marketplace is a digital channel to market Wabash equipment, parts and services, in addition to non-Wabash parts and services intended for end customers and dealers, Wabash says.
Within the fourth quarter, Wabash and investment firm Fernweh Group LLC each invested $2.5 million and launched Linq Enterprise Holdings LLC with the intention of constructing and operating a B2B marketplace.
“The collaboration is strategically aimed to enhancing our ecommerce and partner ecosystem,” Wabash CEO Brent Yeagy told analysts on an October earnings call. “Fernweh boasts a distinguished record in scaling industrial technology.”
Yeagy described the collaboration as necessary for Wabash and its customers.
“This three way partnership will significantly speed up our development and growth of an end-to-end digital platform that gives an industry-leading experience to our dealers, traditional and non-traditional suppliers of each parts and services, and a broad set of consumers spanning the transportation, logistics, and distribution landscape,” he explained.
Launch timeline for the Wabash Marketplace
A proper launch date and other details have yet to be released. But some details are emerging. Wabash has named Sid Sarangi because the managing director of the Wabash Marketplace. Based in London, Sarangi can be chair of Retailigence, a synthetic intelligence application developer focused on retail.
“Sid comes with a various leadership background, scaling tech inside large businesses, and we’re thrilled to have him lead an entity charged with rapid growth and digitally enabled recurring revenue,” Wabash chief financial officer Mike Pettit said through the company’s Q4 2023 earnings call in February.
Thus far, marketplace development costs for the three way partnership are about $6.5 million, in keeping with Wabash.
“Fernweh Group is now playing an important role in advancing our digital capabilities, which aim to revolutionize the web experience for our dealers, traditional and non-traditional suppliers of each parts and services and a broad set of consumers spanning across the vast transportation and logistics landscape,” Yeagy told analysts in February.
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