Spanish-language giant TelevisaUnivision is the newest TV company attempting to turn its viewers into rabid shoppers.
The corporate has struck a partnership with the technology company Shopsense AI that may make the latter’s retail platform a part of events reminiscent of Thursday’s Latin American Music Awards, which can air live to tell the tale Univision, UNIMÁS, Galavision and ViX.
Through the awards ceremony, TelevisaUnivision will prod its viewers to connect with a curated collection of products which can be tied to the celebrities who appear in this system. At 7 p.m. Thursday, host Alejandra Espinoza will giving viewers a sneak peek into the platform. This yr’s Latin American Music Awards lineup includes Marc Anthony, Farruko, Peso Pluma, Carin León, AB Quintanilla, Arcangel, country artist Jennifer Nettles, and Ky-Mani Marley, son of legend Bob Marley. Becky G and Thalia will co-host the show and perform.
“We’re excited to partner with Shopsense AI as its exclusive Spanish-language media partner, enhancing the general viewing experience for our audience and providing an attractive opportunity for them to attach through big moments in music, sports and more,” said Donna Speciale, president of U.S. promoting sales and marketing at TelevisaUnivision, in a press release. “This capability provides a seamless integration into our content, allowing our partners to tap into retail media markets that stretch the reach of brands, and offer more touchpoints to have interaction with consumers.”
Other TV corporations have worked to supply so-called “shoppable TV,” all based on the premise that viewers could also be inspired within the moment to purchase the products, clothes and other goods embraced by the characters within the content they’ve chosen. NBCUniversal, AMC Networks and Paramount Global are among the many media corporations which have tested the technology.
Shopsense utilizes QR codes and dedicated URLs to direct viewers to a show-specific digital store.
The businesses will offer selections from 4 curated collections that play off Espinoza’s fashion; the sounds and colours of the awards program; regional Mexican and concrete music; and the possibility to decorate like a favourite artist at reasonable prices.
