Newegg Commerce Inc. just announced the creation of Newegg+, a free customer membership program. To enroll, consumers must create an account on Newegg.com, or sign into their existing account. Then, they will decide to enroll in Newegg+ without charge.
Members will gain access to perks like free shipping and exclusive deals, Newegg said.
“Joining most retail membership clubs requires a big financial commitment that actually detracts from the joy of joining this system and the potential savings,” said Kidd Liu, senior director of business systems development for Newegg. “Newegg+ is designed to assist customers shop Newegg easier from day one with outstanding free advantages. Since Newegg+ is free and the positives are immeasurable, every customer must be compelled to hitch.”
Newegg is holding a launch sale for members through April 28.
Newegg is No. 68 within the Top 1000. The Top 1000 database is Digital Commerce 360’s rating of the most important North American online retailers by web sales. Digital Commerce 360 categorizes Newegg as a Consumer Electronics retailer.
What are the advantages of Newegg’s membership?
The electronics retailer said it evaluated customer needs and expectations based on feedback to make your mind up what advantages to incorporate in the brand new membership. Newegg+ gives customers a “VIP-style shopping experience” on the Newegg app and website, the retailer said.
Newegg membership features include:
- Free domestic shipping on greater than 1 million products featuring a Newegg+ badge.
- Exclusive early access to latest products and deals.
- Member-only deals on top of other promotions.
- Discounts on product warranties.
- Advanced return processing.
- Priority customer support assistance.
The retailer plans to proceed expanding this system because it gains data from members.
“Probably the most passionate and devoted customers anywhere loyally shop Newegg for his or her computer needs, so we’re glad to reward them with a special membership program that offers every member front-of-the-line access to hot latest products and deals,” Liu said. “We’ve assembled amazing advantages for members and expect to proceed to explore ways to expand Newegg+ in the long run as members share feedback.”
Loyalty programs amongst Top 1000 retailers
Digital Commerce 360 distinguishes between loyalty programs, that are free to hitch, and paid memberships, like those offered by Costco and Amazon. Newegg’s latest offering is a free loyalty program.
Fewer than one-third of Top 1000 retailers have a loyalty program. The variety of Top 1000 retailers with loyalty programs has grown 16.8% since 2019, in accordance with Digital Commerce 360 data. The vast majority of the expansion took place in 2020 and has remained nearly flat since.
Though not strictly vital, “rewards programs could be very useful for retailers each because they permit them to collect details about customers and drive certain behaviors,” Neil Saunders, managing director of retail evaluation firm Global Data, previously told Digital Commerce 360.
If a retailer does select to make use of a rewards program, it should have a transparent purpose, he said.
“Is it to extend loyalty, to stimulate consumers into spending more, to collect data, to enhance price perceptions, and so forth?” Saunders said. “Knowing the aim is significant because it then allows retailers to work out the associated fee of a scheme versus the potential reward.”
Other ways Newegg appeals to consumers
Newegg was an early adopter of live shopping through TikTok and other platforms. It fully embraced TikTok Shop as a part of its live shopping strategy over the 2023 holidays. The technology retailer held a 24-hour livestream shopping event on the platform for Cyber Monday, with great success, it said.
“TikTok is an excellent option to get Newegg in front of people that haven’t shopped from Newegg before,” director of Newegg studios Drew Roder said.
Newegg’s top-selling products on TikTok have been gaming related, producer Ben Tibbels said. The retailer is best known for selling computer components, but TikTok Shop customers skew younger and toward gaming items, he said. Gaming controllers and other tools for co-op games have been extremely popular, he said. The retailer recurrently sees repeat customers on TikTok Shop and takes requests on latest categories to supply through the platform.
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