The perfect option to make content that draws thousands and thousands of likes is to experiment continually. That’s the approach Timm Chiusano takes as VP of content at Spectrum Reach, where he helps greater than 2,000 firms achieve their marketing goals yearly.
On top of his day job, Timm runs a well-liked TikTok page, with content that’s garnered greater than 50 million likes. Along with his videos, he’s changing how people view the world, by making their day-to-day lives easier.
Ahead, Timm outlines his social media strategy with advice for anyone seeking to construct an audience online.
Methods to define your content strategy
After years of posting online, Timm gained multiple million followers by sticking to 4 content development pillars.
1. Experiment inside your areas of interest
If you desire to discover what variety of content will grow an audience, start by experimenting. As an alternative of sticking to at least one specific topic, cover your passions with the hopes of sharing as much knowledge as you may.
Timm checked out TikTok as a option to express his creative ideas and mess around. “I used to be driven to be able where I could experiment and just rejoice creating,” he says. He recommends entering into with zero expectations, creating the content only since you find it irresistible.
2. Reply to feedback
After posting a TikTok video, Timm leaves it as much as his audience to choose whether or not it’s a format value pursuing. His analytic process is surprisingly easy: “I’ll wait to listen to if [the content is] helpful, and whether it is, I keep track of it behind my head for after I plan what’s next,” Timm says.
Timm began by covering any topic, including shoes, power bars, sushi restaurants, and more. Now, he sticks to 2 predominant categories: things you may put in your mouth and things you may’t.
Take into accounts your engagement, and keep track of probably the most common pieces of feedback, each on- and offline. Most days Timm hears, “You make being an adult feel less scary,” which inspires him to make more videos about managing maturity.
3. Express yourself
“Just being myself and human as a substitute of attempting to be something I’m not is the most important differentiator in my content strategy,” Timm says. Should you can share an unedited, raw version of yourself, people will gravitate toward your advice and content.
Timm shares his thoughts and emotions for the viewer to see, and he credits this as considered one of the predominant reasons people stick around. “Everyone needs to be leaning into who they’re,” Timm says.
4. All the time add value
At the top of the day, Timm knows that to maintain people coming back for more videos, he has to supply worthwhile information. “It’s best to all the time create your content since you’re sitting on a wealth of knowledge that you’re thinking that could be helpful to share,” Timm says.
Timm has spent a long time in the company world. He’s also a father, a son, and a husband, giving him loads of experience to tug from. “By all the time having purpose as a pillar, I can ensure I’m all the time delivering value,” he says.
Timm’s key content pillars helped him develop a dedicated audience that advantages from his content. It might feel overwhelming deciding what to share online, but start with some experiments and react to the feedback you collect.
Catch the total Shopify Masters episode to learn more about Timm’s journey growing a TikTok following. Plus, discover his best marketing strategies for small businesses and creators.
