Amazon.com Inc. confirmed it’s going to hold one other Prime Day sale in July 2024. It is going to be the tenth yr Amazon has held the sale. The retailer didn’t share the date of the sales event yet, but said it’s going to share more details because it gets closer.
Most recently, the net retail giant held its inaugural Big Spring Sale from March 20 through 25, its first Prime Day-equivalent sales event of 2024.
The Amazon Big Spring Sale event was open to all customers, and Prime members received access to exclusive deals, Amazon said. Moreover, Amazon said it will release recent deals every day of the event. Within the U.S., shoppers found deals as much as 50% off on beauty products in addition to sports and outdoors equipment, in line with Amazon. In addition they saw 40% off some home products, spring apparel and electronics.
“The Big Spring Sale was a chance for patrons to avoid wasting on seasonally relevant deals across a wide variety of products, including spring fashion, outdoor furniture, lawn and garden essentials, cleansing and organizing products, and more,” an Amazon spokesperson told Digital Commerce 360.
The Big Spring Sale’s best-selling items included:
- COSRX Snail Mucin
- PRETTYGARDEN Women’s Loose Solid Off Shoulder Romper
- Sunzel Flare Leggings
- YKYI Electric Spin Scrubber
- Bluetooth Headphones Wireless Earbuds
- Coleman Breeze Beach Chair
Amazon said that last yr Prime members purchased greater than 375 million items through the event, making it the largest Prime Day ever. The mass merchant also said it had its fastest-ever global shipping speeds for Prime members in 2023, with greater than 4 billion units arriving the identical or next day for U.S. customers and greater than 2 billion for those in Europe.
What number of countries will Prime Day happen in?
Amazon Prime Day will happen in 24 countries, including:
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Egypt
- France
- Germany
- India
- Italy
- Japan
- Luxembourg
- Mexico
- Netherlands
- Poland
- Portugal
- Saudi Arabia
- Singapore
- Spain
- Sweden
- Turkey
- The United Arab Emirates
- America
- The UK
How much did Amazon make on Prime Day 2023?
Consumers worldwide spent nearly $13 billion with Amazon.com Inc. through the retail giant’s ninth-annual Prime Day, in line with Digital Commerce 360 evaluation.
Digital Commerce 360 estimates Amazon’s sales on Prime Day 2023 hit $12.90 billion globally through the manufactured retail holiday, which spanned July 11 and 12. That’s up 6.7% yr over yr from the identical shopping spree in 2022, which ran July 12 and 13.
In 2023, Amazon held a second Prime Day sales event Oct. 10-11, 2023. That fall event was called Prime Big Deal Days, and it was announced in a LinkedIn post from Doug Herrington, CEO of Amazon Worldwide Stores. Amazon sellers previously told Digital Commerce 360 they’d been given an Aug. 11 deadline to submit deals for the event.
Shoppers largely avoided big-ticket items in favor of smaller purchases. 58% of purchases in a period of the sale monitored by research firm Numerator cost lower than $20, indicating consumer preference for cheap products.
The summer Prime Day sales event in 2023 grew lower than within the previous yr, up 6.7% to $12.9 billion, in line with Digital Commerce 360 Research.
When is Prime Day 2024?
The subsequent major Amazon sale can be held in July 2024. Amazon held its last major sale in March.
Amazon Prime Day 2023 was held Tuesday, July 11, and Wednesday, July 12. We’ll update this page recurrently to reflect recent information.
Dates for Amazon Prime Day prior to now:
- Ninth: July 11-12, 2023
- Eighth: July 12-13, 2022
- Seventh: June 21-22, 2021
- Sixth: Oct 13-14, 2020
- Fifth: July 15-16, 2019
- Fourth: July 16-17, 2018
- Third: July 11-12, 2017
- Second: July 12, 2016
- First: July 15, 2015
How often is Amazon Prime Day?
Until 2022, Amazon Prime Day was every year in the summertime. In 2022, the retail giant added one other Prime Day event in October. So how over and over a yr is Prime Day? The reply was once. Amazon has since established a two-year pattern of two separate sales events. This yr, it also hosted the Amazon Big Spring Sale for the primary time in 2024.
How do you enroll for a Prime membership?
You may join Prime or start a free trial at Amazon Prime Day. Amazon has recently faced a lawsuit from the U.S. Federal Trade Commission alleging the ecommerce giant duped consumers into signing up for its Prime membership service and deliberately made it hard to cancel.
The best way to prepare to search out deals on Prime Day
The worth of Prime Day to retailers each small and enormous is undisputed, as thousands and thousands of shoppers visit the location in the hunt for once-a-year deals.
- Join for the Prime Insider newsletter to listen to about Amazon Prime member advantages and find updates on deals and events.
- Create deal alerts for recommendations. As an Amazon Prime Member, you’ll be able to subscribe to receive deal alert notifications related to recent Amazon searches and recently viewed items. All you might have to do is visit the Prime Day event page on the Amazon app before Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.
- Get deal notifications from Alexa. Alexa can be certain you don’t miss any Amazon deals. Members can add products to their Wish List, Cart, or Save for Later, after which ask Alexa to notify them concerning the deal.
- Set a reminder so that you don’t miss the multi-day event.
- Check back here to see the newest updates.
What are the Big Spring Sale and Big Deal Days, and the way are they different from Prime Days?
Amazon called this yr’s inaugural March promotional period its Big Spring Sale. In October 2023, it created a brand new fall sale event called Big Deal Days. Amazon’s Big Spring Sale shouldn’t be exclusive to Prime members. The web retailer also held a fall sale in 2022 for the primary time, called the Early Access Sale.
Prime Day is now Amazon’s biggest sale of the yr. It is normally held through the summer months. In 2023, it was July 12 and July 13. Historically, the annual two-day deals event is for Prime members only.
Prime Day, which features deals on many products on Amazon.com, began in 2015 as a celebration of Amazon’s twentieth yr in business. It changed into a summer sales holiday designed to drum up additional business for Amazon — and the retailer’s marketplace sellers — before the vacation shopping season. Lately, other large retailers have offered promotions on their very own web sites around Prime Day to make the most of the extra web shoppers.
Mary Meisenzahl, James Risley and Paul Conley contributed to this report.
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