TikTok’s incredible rise has been well documented since its launch. Not only is it probably the most popular social networks on the planet, however it’s also the fifth largest, with 1.58 billion lively users.
Given its ability to spice up brand awareness and sales, TikTok is a must for ecommerce brands. But knowing the best way to make a video go viral on TikTok can sometimes be a mystery for creators and businesses. What may go for other social networks won’t necessarily prove effective on TikTok.
The excellent news is that as a result of TikTok’s unique algorithm, anybody can go viral on the platform—even a brand latest account. Ahead, learn the best way to produce content favored by TikTok users and the algorithm to extend the prospect of going viral on the platform.
About going viral on TikTok
Virality on TikTok can sometimes feel like pure luck. The TikTok algorithm is perhaps a difficult nut to crack, but staying in contact with the platform can assist you to create the subsequent viral video. This includes maintaining a tally of which TikTok videos go viral, what TikTok users are liking and sharing, relevant hashtags in your brand, and the TikTok trends flooding your For You page.
While your goal could also be to succeed in your audience to sell more products through TikTok for ecommerce, your video content should still be true to your brand. That’s because authenticity is essential on the social media platform. Except for this necessary ingredient, other aspects like video length and trending sounds will help your content go viral on TikTok.
Understanding the TikTok algorithm
The algorithms of your favorite social media apps could also be a mystery, especially considering the platforms are at all times evolving. That said, if you must learn the best way to go viral on TikTok overnight, attending to know the algorithm will assist you to get there.
The TikTok algorithm considers user signals like comments, likes, follows, and watch duration, in addition to video information resembling keywords and hashtags utilized in captions, sounds, and embedded details.
All of those signals help TikTok serve tailored recommendations to every user through the app’s For You page.
TikTok’s hottest content
Taking a look at TikTok’s hottest content can assist you to understand the sorts of content that resonate with the vast majority of users. In 2024, the hottest TikTok creators include Khabane Lame, Charli D’Amelio, Bella Poarch, and MrBeast.
While these creators can offer broad insights, it’s best to seek out influencers and popular creators inside your industry or those with followers that resemble your personal audience. This provides you with a greater sense of what resonates with the users you care about most.
16 ways to go viral on TikTok
- Sustain with the most recent trends
- Use trending and relevant hashtags
- Spark curiosity
- Use sound to your advantage
- Post consistently and at the precise times
- Tell a story
- Interact together with your followers
- Interact with other users and posts
- Collaborate with other content creators
- Keep your videos short
- Entertain and be relatable
- Add value and educate with content
- Start with a hook
- Jump on memes and challenges
- Cross-promote your TikTok content on other platforms
- Improve your editing skills
Here’s the best way to go viral on TikTok with tried and true tactics utilized by successful brands in all places. Incorporate these ideas into your personal videos to attain viral success for your online business.
1. Sustain with the most recent trends
With TikTok being probably the most trend-driven social media platforms, one necessary solution to go viral requires you to maintain up with what’s hot on the app. This may encourage you to create similar content, whether it’s a particular dance challenge, audio clip, video format, or topic.
Fortunately, checking out what’s trending on TikTok isn’t difficult. TikTok’s Creative Center is filled with insights on up-to-the-minute trends. Inside its keyword insights, filter by region, industry, and timeframe to see what users are talking about.
It’s also possible to browse TikTok itself to identify patterns on your personal For You page. As you flick through and discover a trend, consider whether it’s relevant to your area of interest, and, if that’s the case, jump on it and create your personal video.
Note that TikTok trends don’t are likely to last greater than a number of days, so if you will have an concept that has the potential to go viral, it’s best to tap into it instantly.
2. Use trending and relevant hashtags
Hashtags are a key rating factor on TikTok and permit TikTok’s algorithm to categorize your content. But when you must know the best way to go viral on TikTok using hashtags, it is advisable know the precise ones to make use of. While trending hashtags are useful to know, area of interest hashtags which can be relevant to your brand may offer more potential for going viral on TikTok.
Some hashtags have endurance on TikTok in addition to universal appeal. Chief amongst them is #TikTokMadeMeBuyIt, a hashtag for users to share products they found on the platform:
You may search trending hashtags in your area of interest throughout the TikTok app. Enter a keyword within the search bar (without the hashtag) and once the list of results is loaded, tap on the Hashtag column and also you’ll find an inventory of trending hashtags and the variety of views received by videos with these corresponding hashtags.
Community hashtags also are likely to stick around and have very specific audiences. Tapping into those which can be relevant to your brand is usually a goldmine for locating potential fans in your brand, influencers to work with, and concepts to assist you to create viral videos.
Listed below are a number of of the highest TikTok communities:
Suggestions:
- Helpful as they could be, try to not overload your post with hashtags. As a general rule of thumb, three to 5 hashtags per post is sufficient to guide the algorithm.
- You’ll also need to avoid using generic hashtags as competition for them is amazingly fierce. These include generic hashtags like #FYP and #foryou.
3. Spark curiosity
Based on TikTok, content intended to spark curiosity keeps users watching 1.4 times longer. The longer users watch your videos, the more likely the algorithm will see the content as price surfacing to other users.
Since 40% of millennial TikTok users and 44% of Gen X users say the platform helps them discover latest things, give them something to find. To encourage curiosity, create content around latest ideas, groundbreaking technologies, progressive hacks, or other things users may not typically see on the platform.
On this video from Partly Sunny Projects, founder Sonja Detrinidad piques interest by teasing a giant reveal at the top of the video:
4. Use sound to your advantage
TikTok is all about audio. In truth, 88% of TikTok users say that sound is a critical a part of the TikTok experience.
The complete library of music and sound clips available to creators alone is a testament to how much they value audio of their videos. The TikTok videos that are likely to have viral success often include trending TikTok sounds or popular music.
When searching through your For You page for what’s trending, consider paying close attention to the music, sounds, and songs utilized in the videos you come across.
Incorporating them into your TikTok content can take you one step closer to virality. That’s since the platform’s algorithm actively recommends videos containing trending audio to other creators who’ve used it, making an amazing solution to increase your reach.
TikTok’s Creative Center also offers insights into trending sounds and songs that you could use to create videos:
Here’s the very best part: TikTok makes it extremely easy for creators to leap on trending audio clips. All you will have to do is select any TikTok video with audio, tap on the name of the clip used (normally situated below the post’s caption and next to a musical note icon), and also you’ll see an choice to “Use this sound.”
P.F. Candle Co. used trending sound “Girls are like candles” in its content and it became one among the brand’s hottest videos on its account, garnering greater than 500,000 views.
Once you click on a sound in a video, you possibly can access an inventory of all other videos which have used this song. This may offer you an idea of how popular the sound is:
Creating our own TikTok sounds
If you happen to’re feeling particularly inspired, consider creating your personal audio.This plays right into TikTok’s algorithm, which considers originality and the audio used as rating aspects—and uses them to spice up a video’s visibility.
This doesn’t necessarily mean producing your personal music from scratch. You may make your personal audio by editing and customizing existing sounds from TikTok’s sound archive or recording a separate voiceover for a video. The latter will help TikTok understand what your video is about and, in turn, know what sorts of audiences to advertise the video to.
5. Post consistently and and at the precise times
One factor TikTok’s algorithm looks at is the quantity of activity (comments, likes, shares, etc.) a selected video receives. It doesn’t necessarily consider whether a user has had high-performing videos up to now.
What this implies is, going viral on TikTok just about boils all the way down to basic math. Since each video stands an equal shot at going viral, the more often you post, the upper your possibilities at virality. Plus, you should utilize every video opportunity to hone your TikTok video creation skills.
One key consideration when making a TikTok strategy is to follow a posting schedule that’s predictable for fans. The goal here is just not to hit a certain variety of posts in a time period but to be consistent. As an illustration, posting two videos a day for every week after which going silent for a month isn’t a very good tactic.
When to post on TikTok
Except for posting steadily, doing so at the precise time can be necessary. In spite of everything, going viral means getting as many eyes in your TikTok video as possible, which suggests try to be posting when the vast majority of your audience is lively on TikTok.
You wish your post to be published during peak usage hours, as that’s once you’re most certainly to get views. Based on research, there are several time slots throughout the day that may end up in high engagement rates.
Specifically, Tuesdays at 9 a.m., Thursdays at 12 p.m., and Fridays at 5 a.m. are the three best times to post on TikTok, because the content published during these hours tends to generate higher engagement.
Nevertheless, be mindful while these are great guidelines to go by, the very best time so that you can post will ultimately rely upon aspects like your area of interest market, your audience’s location, and after they’re most certainly to be browsing TikTok.
6. Tell a story
Storytelling is consistently the most effective ways to draw followers and customers to your brand. That’s because authenticity and human connection can construct trust and affinity together with your audience. This is particularly true on TikTok, a platform that values good content over polished content.
If you happen to can tell an amazing story, it doesn’t matter in case you don’t have skilled equipment or editing chops.
TikTok identified “Storytelling unhinged” as a trend force for 2024. This refers to unpredictable storytelling with unique characters and formats. One of the crucial popular amongst these is creator Reesa Teesa’s 50-video arc, “Who TF did I marry?”
But brand’s can also embrace storytelling to draw users. In this instance from apparel brand Girl Crush, one among its founders told the emotional story of the corporate’s inception:
7. Interact together with your followers
Knowing the best way to go viral on TikTok means understanding the importance of interaction and engagement. If you happen to’re serious about going viral on the platform, your efforts shouldn’t end at posting content. Social networks are an amazing place for interaction together with your customers—and TikTok is not any exception.
Other than posting TikTok videos, you furthermore may want to interact together with your followers and encourage them to interact with you. Replying to comments out of your TikTok audience can create a way of community and increase the probabilities of your content going viral because the video platform’s algorithm rewards interaction.
It’s also possible to encourage engagement by including a call to motion in your videos. For instance, you possibly can log off your videos by asking your followers to go away you a comment, share their thoughts, share your TikTok video, follow your account, and even respond with a video of their very own using the Stitch or Duet features.
8. Interact with other users and posts
Except for interacting together with your followers, you’ll also want to interact with other videos and content creators—especially those in your audience. This is useful for brand spanking new accounts or accounts trying to achieve TikTok followers.
Interact with the TikTok community by engaging with TikTok videos, preferably ones which can be trending and have the potential to go viral. Basic interaction includes liking and commenting, but when you must go the additional mile, you possibly can create your personal Stitch or Duet videos in response to a different user’s viral video.
9. Collaborate with other content creators
Partnering with popular creators using influencer marketing cannot only boost your reach and increase the probabilities of your content going viral, it could possibly also increase trust. In truth, 82% of TikTok users consider creators to be authentic and 76% of users say they’re relatable.
An excellent partnership results in a win-win situation for each, because it helps each parties expand their reach and increase their content’s visibility. When on the lookout for TikTok creators and influencers to work with, consider whether or not they’re relevant to your area of interest, as this ensures that you just get the precise attention.
If you happen to’re latest to TikTok, it could be difficult to seek out a content creator who desires to work with you immediately, due to your low follower count. But don’t be discouraged. Start by following the influencers you might at some point need to collaborate with, understanding their style, and interacting with their posts. When you’ve built up a solid following, reach out to them with a collaboration proposal.
Inkbox partnered with a well-liked creator, Mollie Rose, to supply content within the type of the favored #GRWM (prepare with me) format:
“Once we began on Instagram it was quite a bit easier to grow your following, and quite a bit more necessary of a channel back then,” says Inkbox co-founder Braden Handley. “Now, TikTok is where you possibly can actually acquire consumers, especially in the event that they’re in that demographic of 18 to 24 yr olds.”
10. Keep your videos short
One other solution to increase the probabilities of your TikTok content going viral is to maintain your videos short. Over time, consumers’ attention spans have been getting shorter.
When TikTok first launched, users were only capable of publish videos as much as 15 seconds long. Over time, the social media platform has added 60-second-, three-minute-, and even 10-minute-long options.
Despite this, TikTok users still appear to prefer bite-sized videos, and experts recommend creating videos of nine to fifteen seconds in length for max impact and to fulfill user average watch time.
11. Entertain and be relatable
By way of content, there’s nobody single type that’s guaranteed to go viral. But when you must raise those odds, being funny and entertaining in your posts can definitely help.
Humor goes a great distance in TikTok. Many viral TikTok videos are likely to be ironic, self-deprecating, and sometimes even embarrassing content. And it really works: 30% of TikTok users said humor is a top motivation for making a purchase order from a brand or creator.
Chipotle is one brand that has perfected the TikTok content mix, striking the precise balance between entertainment and branded content:
12. Add value and educate with content
If humor isn’t your thing or the tone doesn’t match your brand voice, you possibly can still be entertaining by adding value through educational or behind-the-scenes content. If you must cater to the TikTok crowd and go viral with this content—be relatable and authentic.
Which means offering value to your audience with information, recipes, hacks, or product suggestions while also staying true to your brand. Sweets brand XO Marshmallow uses TikTok to announce latest and seasonal flavors, however it also gives users more reasons to observe with how-to content that’s clever and timely:
13. Start with a hook
With shortening attention spans and most TikTok videos lasting mere seconds, you’ll must grab viewers’ attention immediately.
The “hook” must be established within the very first few seconds—if not the primary frames. Over 63% of videos with the very best click-through rate (CTR) have their key message in the primary few seconds of the video, in accordance with TikTok.
Tease what’s to return, use humor or shock value, or flash the “after” or final result originally of your video to encourage users to stay around.
14. Jump on memes and challenges
Challenges are a giant a part of TikTok, setting off waves of content from a single hashtag. While some, just like the Tide Pod challenge, could be controversial and even dangerous, for essentially the most part, they’re a fun way for users to attach around a typical theme or cause.
If you will have a loyal following, you possibly can start a challenge around your brand or create your personal audio to begin a meme. If you happen to’re attempting to grow your reach, you possibly can jump on a trending meme or challenge using popular hashtags and sounds to extend your reach. That’s what beauty brand Sol de Janeiro did when it added its spin to the Shark Tank meme that included a trending sound that’s been used greater than 100,000 times:
15. Cross-promote your TikTok content on other platforms
Cross-promoting your TikTok content on other social media platforms can actually increase your probabilities of going viral.
Short and punchy videos at the moment are the norm across social media, with platforms like Instagram and YouTube following TikTok’s lead with their versions of the format. By promoting your TikTok videos on other social networks, you’re increasing your reach, getting more eyes in your content, and at the identical time, driving traffic back to your TikTok channel.
16. Improve your editing skills
Punchy TikTok content that grabs users’ attention and encourages them to remain could be achieved with clever editing. You don’t should be an expert videographer to create dynamic cuts. Free tools like TikTok’s native editor and apps like CapCut mean you can add text, mix and edit clips, add effects and transitions, and coordinate your visuals with sound.
More TikTok suggestions for businesses
Using a TikTok business account and the TikTok app for Shopify, you possibly can monetize your videos by selling your products via TikTok ads and content. Whether you’re making merch for TikTok or adding TikTok shopping to your sales channels, using TikTok for business is an amazing solution to get value from the platform as a brand.
Having a Business account by itself has no direct bearing on the probabilities of your content getting promoted by the TikTok algorithm. What it does do, nonetheless, is offer you greater visibility into your content’s performance, audience behavior, and more. This lets you understand your followers higher, how they’re reacting to your content, and ultimately fine-tune your TikTok marketing strategy for achievement.
Reach viral status together with your brand’s TikTok videos
Learning the best way to go viral on TikTok is simply step one. Putting these video content ideas into practice requires patience and time. When you’ve found the sweet spot—the precise content to the precise audience at the precise time—you’re in your solution to viral success and potentially creating wealth on TikTok.
But remember, with TikTok’s algorithm and trends always changing, your probabilities of going viral on TikTok will diminish in case you persist with the usual ideas. Understand how each video performs, stay on top of trending music, and create content that brings true value to the users you care about most. Let’s go viral!
Methods to go viral on TikTok FAQ
How do I get my TikTok to go viral?
Learning the best way to go viral on TikTok requires understanding the TikTok landscape, your audience, and the trends that come and go. There is just not one magic formula that guarantees that your content will go viral on TikTok. You may, nonetheless, try some tested strategies for appeasing the TikTok algorithm and getting video content to go viral on the platform. These include:
- Optimizing video length for viral videos
- Promoting content on other social media channels
- Using a trending sound or your personal audio
- Testing funny videos
- Making a response video to a different user’s viral content
What number of views are considered viral on TikTok?
Whether a video has gone “viral” is essentially subjective, but generally speaking, videos with greater than 1,000,000 views are considered viral app-wide. That being said, videos can go viral inside specific TikTok communities with as little as 5,000 to 10,000 views, while essentially the most viral videos could have a whole lot of tens of millions of views.
How long does it take for a TikTok video to go viral?
Videos that go viral normally reach their peak three to seven days after the primary signs of rapid growth. Nevertheless, it’s unattainable to know when a video will begin to go viral on TikTok. Videos could also be posted weeks and even months before gaining traction and going viral. Post steadily, test content formats, and listen to video performance to know the minute your content goes viral on TikTok.
What could make me go viral on TikTok?
The TikTok algorithm could also be a mystery as you learn the best way to make a video go viral on TikTok, but there are several ingredients which can be common to most viral videos. They are often either funny, entertaining, culturally relevant, or related to a viral trend. But viral video success also is dependent upon that content reaching the precise audience on the video platform. Aspects include length of video, consistent posting schedule, and current trends.
What sorts of videos go viral on TikTok?
Many sorts of content go viral on TikTok day by day. To grasp the best way to go viral on TikTok overnight, have a look at what’s currently trending, and consider content types like humor or a compelling story. Create videos which can be short and use trending audio, hashtags, and other TikTok trends to appeal to the TikTok algorithm.
