IBM Storage Perpetual offers long-term upgrades, low price

Because the wave of artificial intelligence technology opens possibilities and constrains budgets, IBM Corp. is offering an IBM Storage Assurance Perpetual model, a price-protected subscription for businesses wanting modern storage without breaking the bank.

“What’s really unusual and awesome about this Perpetual model is that it’s on client-owned infrastructure … that’s what’s really exciting for clients here, is it’s assets that they own but still get that price protection flexibility on,” said Audrey O’Donnell (pictured), product manager of IBM FlashSystem at IBM Corp.

O’Donnell spoke with theCUBE Research’s John Furrier and Dave Vellante at IBM’s “Future-Ready Storage Redefining Data Center Boundaries” event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the brand new storage options IBM is offering its customers and the ways during which AI is impacting how corporations do storage. (* Disclosure below.)

Perpetual helps orgs balance budget with innovation

IBM Storage Assurance Perpetual offers a sophisticated maintenance agreement for IBM FlashSystem technology, incorporating guaranteed hardware updates and other assurances to reduce lifecycle risks for clients. This contract addresses common storage lifecycle challenges, akin to disruptive data migrations, end-of-support issues, terminal code problems, limitations on capability upgrades and increases in maintenance costs over time.

“Ultimately, clients must stay modern,” O’Donnell said. “They need the newest infrastructure to maintain up with their business needs and regulations, and yet they’ll’t afford to refresh their equipment every couple of years.”

IBM offers price protection for all subscription options. They concentrate on a differentiated approach that provides customers the entire package on modernizing storage over time.

“On the core, our approach to the flash storage market is differentiated. We don’t just innovate within the software layer on top of industry standard components,” O’Donnell said. “We also innovate in our FlashCore Module drives. You possibly can non-disruptively get hardware and software innovations over time in a full system sense as a substitute of just ripping one part out and replacing it at a time.”

Having flexible storage maintenance with a low total cost of ownership is especially essential within the age of AI, because corporations are actually spending a big portion of their budget on machine learning.

“From day one, you don’t have over-purchase,” O’Donnell said. “You possibly can slowly add capability as your capability grows, which really is essentially the important thing to optimizing your storage TCO.”

Here’s the entire video interview, a part of SiliconANGLE’s and theCUBE Research’s coverage of IBM’s “Future-Ready Storage Redefining Data Center Boundaries” event: 

(* Disclosure: TheCUBE is a paid media partner for IBM’s “Future-Ready Storage Redefining Data Center Boundaries” event. Neither IBM Corp., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE