Crocs Inc. is growing its shoe takeback program throughout the US, the footwear company announced.
The “Old Crocs. Latest Life” program will probably be available in any respect Crocs retail and outlet locations within the country, excluding Hawaii and Puerto Rico. Stores can have designated collection boxes for used Crocs in any condition, the retailer said. Anyone within the continental U.S. also can request a free mail kit to facilitate returning their shoes. Moreover, all participants in this system will receive a ten% discount to be utilized in stores or online.
“We’re expanding our ‘Old Crocs. Latest Life’ program, taking learnings from last yr’s pilot and dealing to create a fair greater impact along with our fans,” said Deanna Bratter, vp, global head of sustainability at Crocs. “The expansion of this program is an exciting continuation of our efforts to handle the environmental and social challenges faced by the footwear industry and ultimately make a difference by keeping shoes on feet and out of landfills.”
Crocs is No. 97 within the Top 1000. The database is Digital Commerce 360’s rating of the most important North American online retailers. The corporate appears within the Apparel & Accessories category.
Crocs shoe collection program
The retailer first tested out this system in an October 2023 pilot. “Encouraging results” led to the recent expansion, Crocs said.
Donated Crocs will probably be sorted based on the state they’re in. Gently used pairs will go to Soles4Souls, a global nonprofit. The organization focuses on providing shoes and clothing to people experiencing economic hardship, in accordance with its website. Soles4Souls also has relationships with DSW (No. 72 within the Top 1000), Zappos (owned by Amazon, No. 1 within the Top 1000), Bombas (No. 337) and other retailers.
Heavily worn pairs of Crocs will probably be repurposed. That would include being upcycled right into a recent pair of shoes, in accordance with the retailer.
“Crocs will proceed to leverage partnerships and product innovation to strive toward giving each received pair its next best use,” it said in an announcement.
Crocs’ funds
The retailer reported that revenue grew 6% to $939 million in its fiscal first quarter ended March 31. Direct-to-consumer sales, including ecommerce, grew 11.8%, while wholesale grew 3.2%.
Revenue for the Crocs brand grew $14.6% to $744 million in Q1. Meanwhile, the corporate’s Heydude brand sales declined 17.2% to $195 million. Consequently, Crocs updated its forecast for the remainder of the yr, anticipating the Heydude brand revenue will decline 8% to 10% in fiscal 2024.
“As we proceed to prioritize brand health within the North American marketplace for HEYDUDE, and considering what we’re seeing quarter-to-date, we’re reducing our revenue expectations for the brand for the balance of the yr,” Crocs CEO Andrew Rees said in an announcement. “We’re confident within the long-term opportunity for the HEYDUDE brand and are excited to welcome a brand new HEYDUDE President to totally unlock its future potential.”
The retailer appointed former chief marketing manager Terence Reilly to change into president of the Heydude brand at the tip of April. He returned to Crocs after a period as president of the Stanley Brand, the retailer behind the viral Stanley cups. He brings 25 years of world marketing and leadership experience to Crocs, the retailer said.
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