Spotify’s addition of its AI DJ feature, which introduces personalized song selections to users, was the corporate’s first step into an AI future. Now, Spotify is developing another version of that DJ that can speak Spanish.
References to the brand new AI DJ were spotted within the app’s code by tech veteran and reverse engineer Chris Messina. He found indications that users would have the ability to modify the AI DJ’s language from English to Spanish in addition to references to the brand new DJ’s name, “DJ Livi.” The code also suggests this AI DJ can be available in Mexico.
Assuming it rolls out, DJ Livi would represent the primary language expansion for the feature, as its existing AI DJ — DJ X — launched globally last yr, but only in English.
Reached for comment, Spotify didn’t dispute the findings.
“At Spotify, we routinely conduct numerous tests aimed toward letting users express themselves through the music they love,” an organization spokesperson said. “A few of those find yourself paving the trail for our broader user experience and others serve only as essential learnings. We’ve no further news to share on future plans right now,” they added.
In other words, Spotify isn’t yet ready to substantiate definite launch plans for a Spanish-speaking AI DJ as, for now, the feature is just considered an experiment. Nonetheless, it could make sense for Spotify to concentrate on this demographic, given the popularity of the Spanish language globally, where it ranks behind English, Mandarin, and Hindi. Plus, Spanish is widely spoken within the U.S., a key marketplace for Spotify, where there are over 42 million people who speak the language at home. Presumably, anyone would have the ability to set their AI DJ to Spanish, if the feature were to launch.
An AI DJ isn’t the one way Spotify has been testing latest AI technologies. The corporate has also experimented with using AI to make host-read ads for podcasts and personalized AI playlists you may construct using prompts. Spotify CEO Daniel Ek has also teased plans for using AI across its business in areas like personalization, ads, and podcast summaries.
