Thus far, so good for Zalando’s greater push into B2B ecommerce.
In March, Zalando, one in all Germany’s biggest online retailers, announced plans to jumpstart its flat business by branching out into B2B.
The corporate’s recently launched Zeos business enables Zalando to “shape the European fashion and lifestyle industry beyond its own consumer business,” in accordance with an announcement from Zalando. “It makes the corporate a key enabler for e-commerce transactions beyond Zalando, for instance via the About You, ASOS or Otto marketplaces.”
Over the past 15 years, Zalando has built an operational logistics and technology backbone tailored to the needs of the style and lifestyle industry, the corporate says. Today, the ecommerce and logistics platforms are a part of Zeos.
For the primary quarter ended March 31, Berlin-based Zalando grew gross merchandise volume (GMV) by 1.3% to three.269 billion euros ($US 3.550 billion) from 3.226 billion euros ($US 3.500 billion) in the primary quarter of 2023. Revenue was flat at 2.241 billion euros ($US 2.433 billion) compared with 2.255 billion euros ($US 2.488 billion) within the prior-year period.
The corporate’s fastest-growing channel was B2B ecommerce, which grew 13% in the primary quarter to 215.1 million euros ($US 233.6 million) from 189.7 million euros ($US 2.59 million) in Q1 2023.
“In B2B, we bring increased volume into our logistics network through sales success,” chief financial officer Sandra Dembeck told analysts on a recent earnings call based on a transcript from SeekingAlpha. “And consequently, we see continued strong growth of 13% in our B2B segment, thereby outperforming the group revenue growth rate.”
Submit a nomination
Nominate a game-changer for the Global B2B eCommerce Industry Awards from Digital Commerce 360 and the B2B Ecommerce Association.
Enroll
Enroll for a complimentary subscription to Digital Commerce 360 B2B News, published 4x/week. It covers technology and business trends within the growing B2B ecommerce industry. Contact Mark Brohan, senior vice chairman of B2B and Market Research, at [email protected]. Follow him on Twitter @markbrohan. Follow us on LinkedIn, Twitter, Facebook and YouTube.
