Considered one of the best ways to market your store is the Buy One Get One Free deal. These are your slick, versatile sales boosters to charm customers and boost sales.
BOGO promotions are popular with each customers and sellers for a reason. Customers profit from exceptional value for their money, while sellers gain a compelling incentive to drive purchases.
In this blog post, we will discuss what makes a successful Buy One Get One Free offer and whether it will work for your corporation. We may also break down various kinds of BOGO promotions you could use to increase sales in your online store.
What Does BOGO Sale Mean?
BOGO (or BOGOF) stands for Buy One Get One Free. It’s a form of sales promotion in which customers get a free or discounted product once they purchase one other product.
BOGO promotions are popular amongst retailers because they’ll increase sales of promoted products. Plus, it will attract attention to other items in the store, which is excellent when you have to move dead stock or boost sales.
Barnes & Noble runs a BOGO promotion on workbooks and flashcards
Buy One Get One Free promotions are also popular with customers because such deals are perceived as a great value. Some shoppers even seek for BOGO coupons online before they make a big purchase!
Vital note: it is best to run a BOGOF promo only during specific periods to avoid devaluing your products. These deals create a sense of urgency, pushing customers to purchase. A flash sale also doesn’t let customers get used to discounted prices. For instance, holidays or
6 Forms of Buy One Get One Free Promotions
Now let’s discuss the different sorts of Buy One Get One Free offers that attract customers.
BOGO promotions could be very flexible. We are going to break down five various kinds of BOGO promotions you could use to increase sales in your online store and share some BOGO examples for inspiration.
Buy One Get One Half Price
This tactic will work great if you’ve got a bestseller in your store. A Buy One Get One 50 Off deal will attract those hesitating to try it. With BOGO
Barnes & Noble’s BOGO 50% Off offer for kids books
Buy One from Category A and Get One from Category B for Free
Pairing products from different categories is an excellent deal for seasonal products and targeted audiences. For instance, students and their parents (Back to School BOGO).
The one condition to remember is that the second item should be of equal or lesser value. That way, you’ll make greater than your profit margin.
Beauty Bay offers a free product when customers buy an item from a certain category
Buy One and Get Free Samples
By making a gift of free samples, you permit your customers to test
For instance, you’ll be able to include exclusive samples of your recent product line to introduce it to your customers.
Sephora offers free samples for orders over $35
This doesn’t just apply to physical goods: a great strategy to get more reads of your ebooks is to provide short samples. Samples are much less prone to be stolen, copied, or distributed illegally. Then if your customers love the content, they’ll return to buy the whole book.
Also read: The right way to Create and Sell an Ebook
Buy Three for the Price of Two
That is one in all the most typical variations of the Buy One Get One Free promotion. It works for many product types and looks like a terrific deal. Remember to keep the terms easy: include items with similar
Cult Beauty runs the 3 for 2 deal on products from a certain category
Buy Item X and Get % Off on Item Y
That is an
For instance, you could possibly sell a pair of sneakers and give a 30% discount on shoe cleaners. The sort of promotion helps you sell accessories and complementary products.
Cupshe offers 40% discount on the cheaper item when customers buy two items
Buy Five Get One Free
We’ve described the hottest forms of BOGO promotions, but you’ll be able to tweak them as you wish to create the best BOGO deals for your store. Here’s an easy one: Buy Five Get One Free, i.e., offer your customers the likelihood to buy six products at the cost of five.
This BOGOF promotion is best with items which might be priced equally or similarly. It must also be a product that customers ceaselessly have to replenish or use repeatedly, prompting a higher demand.
For instance, purchasing six similar dresses might not be practical, while buying six pairs of socks, underwear, or toothbrushes presents a compelling offer for customers.
GoRaw Honey provides a Buy Five, Get One Free offer on ceaselessly repurchased items
Of course, you’ll be able to adjust this sort of BOGO to suit your offering, for example, buy three, get one free or buy two, get 50% off the third. The sort of promotion is practical for customers who repeatedly purchase specific items and wish to get monetary savings in the long term.
Is a BOGO Promotion Right for Your Store?
Buy One Get One Free promotions are a great strategy to increase sales and customer loyalty. Nonetheless, they’re not suitable for every store.
Listed here are the products that make the best BOGO offers:
- Items that have to be replenished. If customers like your product (like body cream), they’ll buy more at once to replenish.
- Products that complement one another. For instance, you could possibly do a BOGO deal on shirts and pants if you sell clothes.
- Products which might be sold in sets. You don’t wish to offer two similar jackets, do you? Two pairs of socks for the price of one is more prone to sell.
- Items with at least a 50% margin. A margin is your profit after accounting for costs. If your product’s margin is 50%, your sale is
break-even. Attempt to include at least one product with a higher margin to come out ahead.
The overall price of the deal needs to be the amount that customers are able to pay. To be on the protected side, you’ll be able to take a look at your average order value and aim for a little bit more.
The right way to Run a BOGO Promotion in an Online Store
Now that you understand what Buy One Get One Free is and how one can best use it, it’s time for the practical part.
To arrange a successful BOGO promotion in your online store, you have to be sure your ecommerce platform means that you can offer these sorts of discounts.
Ecwid by Lightspeed, for example, enables you to run the most typical forms of BOGO promotions. Using flexible settings, you’ll be able to create various BOGOF offers that follow the same idea: if a customer buys X units of some product, they’ll get one unit of a product (same kind, different kind, or any product in a category/categories) with Y% off.
The BOGO offer applied at checkout in an Ecwid store
To run a BOGO promotion in your Ecwid store, you’ll have to install the Buy One Get One Free: Sales Promotions app from the Ecwid App Market. The app offers a free trial, so you’ll be able to give it a run and see if BOGO offers are right for your store.
Able to arrange your BOGO promotion? Follow these instructions to arrange the app and create your first BOGOF deal in only a few clicks.
Ecwid by Lightspeed also offers many other promotional tools, resembling automated marketing emails, discount coupons, social media promoting, and more.
Enroll for Ecwid by Lightspeed and get an online store that makes running any sort of ecommerce enterprise easy and enjoyable.
Best Practices for BOGO Promotions
Keep in mind the following practices to get the most out of your Buy One Get One Free deals:
- Time your BOGO promotions strategically. For instance, run them through the holiday season or before significant events like Black Friday.
- Inform your customers concerning the conditions of your BOGOF deals in advance.
- Select the products fastidiously. Make certain they complement one another and appeal to your audience.
- Don’t run too many BOGO promotions concurrently, or your customers could get confused.
- Monitor your sales data and adjust your deals accordingly. For instance, there’s no have to continually run BOGO offers for products which might be selling well on their very own.
Run Your First BOGO Promotion
Buy One Get One Free promotions are a great strategy to increase sales, eliminate excess inventory, increase the variety of items per order, and attract recent customers. When used appropriately, BOGO deals can show you how to reach your corporation goals and boost your bottom line.
Now you’ve got every little thing you have to learn about BOGO promotions, including
