Within the 90s, Sean ‘Diddy’ Combs made his mark as a rapper and producer, however it was his fashion brand, Sean John, that made him an entrepreneur. Fast-forward to 2021, and Combs sued the brand for $60 million for continuing to make use of his name. Now, AllHipHop reports that he recently dropped the lawsuit.
The Rise Of Sean John
Based on Fox Business and GQ, Sean John started off as a “cubicle” at Bad Boy Records in 1998. Its first products were samples worn by celebs like Jay-Z and Busta Rhymes on tour. By 2021, the brand was participating in iconic fashion moments, reminiscent of Latest York Fashion Week. Two years later, it landed a reported $100 million investment.
Then, in 2004, Diddy became the primary Black man to win within the menswear category of the Council of Fashion Designers of America (CFDA) Awards. Eighteen years later, in 2016, Sean John was racking in about $450 million in annual retail sales, per Women’s Wear Every day.
What Led To Diddy’s Lawsuit Against His Fashion Money-Maker
Fox Business reports that Diddy sold 90 percent of his stake in Sean John to Global Brands in 2016. Though the goal was to achieve the millennial customer base, things went sour between the founder and the brand new owner in 2021.
That very same 12 months, he sued Global Brands for continuing to make use of his “Vote or Die” slogan. In his eyes, it was not only copyright infringement but in addition suggested he was still running Sean John. Moreover, he claimed the corporate was missing his image and private without consent for marketing purposes.
That very same 12 months, the brand new owner filed for bankruptcy because of dropped sales from the COVID-19 pandemic. Combs didn’t waste any time and acquired the corporate back after winning a $7.5 million bid.
Here’s Why Sean Dropped His Lawsuit & What’s Next
AllHipHop reports that Diddy voluntarily dismissed the lawsuit after coming to an agreement with GBG Sean John LLC and GBG USA Inc. As of June 21, all claims and counterclaims have been dropped in Latest York City.
It’s unclear what’s next for the brand, especially given the back-to-back hits that Combs’ rep has taken since November 2023. On the time, his ex-girlfriend Cassie Ventura accused him of graphic incidents of sexual assault, abuse, and trafficking in a bombshell lawsuit.
He settled inside a day, still denying the claims. Nonetheless, since then, several other women and a former male worker have sued the hip hop mogul for similar, disturbing acts.
Resurfaced hotel footage of him putting his hands on Cassie in a hotel hallway in 2016 has given credibility to not only her claims but in addition the opposite pending lawsuits.
RELATED: Cassie Breaks Silence For The First Time Following Viral Footage Of Diddy Assaulting Her In 2016
Macy’s, which Sean John partnered with in 2010, began phasing out the style brand last fall. Now, it’s nearly unattainable to secure items from the enduring streetwear brand.
As for its founder, he recently stirred social media chatter after clearing his Instagram page of all posts, including his nameless apology in regards to the hotel hallway assault.
RELATED: Goin’ Ghost? Diddy Erases Instagram Content, Leaving No Sign Of His Apology Video
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