Clay raises $46M on $500M valuation to boost AI-driven sales and marketing platform

Artificial intelligence-driven sales and marketing startup Clay Labs Inc. today announced that it has raised $46 million in latest funding on a $500 million valuation to boost its platform for data aggregation, customer research and AI-driven personalized messaging.

Founded in 2014, Clay offers a platform designed to boost data enrichment and streamline personalized outreach, with services that include integrating greater than 75 data enrichment tools to make sure comprehensive and high-quality data coverage. Clay’s AI capabilities enable automated research and evaluation of assorted data sources, helping businesses gather relevant information effortlessly.

Clay’s AI services include personalized messaging that enables users to craft and send targeted emails based on enriched data. The feature helps improve engagement and conversion rates by tailoring communications to individual prospects’ needs and interests.

Using Clay, users can import or create targeted lists from the client relationship management service or prospect from scratch to construct goal lead lists through integration with leading CRMs and email tools. The integration ensures that sales and marketing teams can quickly execute campaigns, automate workflows and maintain accurate data across their systems.

Through its integration with leading CRMs and email tools, Clay ensures that companies can optimize their go-to-market strategies and drive significant growth.

Clay “helps you to pull information from in all places on the internet after which you should use AI agents on top of that,” Kareem Amin, co-founder and chief executive of Clay, told Bloomberg. “It allows one person to attempt to do all of the account research and message setup as an alternative of all the person junior individuals who used to do this before. They’ll concentrate on constructing relationships with customers.”

The corporate has seen strong growth and has over 100,000 go-to-market teams of various sizes using its services. Notable customers include Reddit Inc., Notion Labs Inc., Anthropic PBC, Stytch Inc., Opendoor Technologies Inc. and Sigma Computing Inc.

Meritech Capital Partners LP led the Series B round, with Sequoia Capital Operations LLC, First Round Capital LLC, Box Group LLC and Boldstart Ventires LLC also participating. Including the brand new funding, Clay has raised $66 million so far.

Image: Clay Labs