How To Create Google Shopping Ads for Your Store

Because it launched as a paid channel in 2012, Shopping ads on Google have delighted each shoppers and advertisers alike. Shopping ads are a few of the most clicked ads Google has to supply. For retailers, Shopping ads account for over 60% of their paid clicks. For our clients, Shopping ads consistently deliver a few of the highest return on ad spend of any paid channel. 

Shopping ads on Google have steadily evolved and improved, too. They’re now smarter, easier to establish, and deliver broader reach. On this guide, we’ll provide an in depth walkthrough of methods to arrange your products in Shopping ads. We’ll also explain methods to benefit from its technical advances. 

What are Google Shopping ads?

Shopping ads, sometimes known as product listing ads or PLAs, are the product ads that appear at the highest of Google search results. The 2 platforms that control these ads are Google Ads and Google Merchant Center.

Shopping ads don’t appear only in Google’s standard search results anymore. They’re also visible on the Shopping tab, on search partner web sites, in the value comparison Shopping service and apps (iOS and Android), and even on YouTube and the Google Display Network.

Because Shopping ads are so useful for shoppers and popular with advertisers, Google has steadily expanded Shopping’s reach, and meaning more opportunities to achieve shoppers.

The right way to arrange Google Shopping ads

Shopping ad campaigns in Google are powered by two platforms: Google Ads and Google Merchant Center. Google Ads is where your shopping campaigns live and where you set your budgets, manage your bids, gain insights, and make optimizations. 

Google Merchant Center is where your product feed is stored, together with details about shipping and sales tax. We’ll explain product feeds momentarily. For now, they’re simply details about your products organized in a format Google likes. Your product feed is what Google uses to construct your Shopping ads. 

The setup and management of Shopping ads is kind of a bit different from the setup of traditional text ads. With the Shopping tab, Google uses your feed, your site, and more to find out what search queries will trigger your ads. For this reason, organising your product feed has some strong similarities to ecommerce search engine marketing.

1. Create a Google Merchant Center account

Google Merchant Center is where your feed lives. It’s also where you may set tax and shipping rules, all of that are required before running Shopping ads. 

Listed below are a couple of suggestions for organising your Merchant Center account: 

• Have access to your domain registrar. You’ll have to confirm that you simply own your domain name after which claim it to be used in Merchant Center. The best approach to do that is by logging into your domain registrar and giving Google access. This may all be done directly from Merchant Center.
• Know your tax and shipping settings. You’ll need to establish each tax and shipping rules under General Settings in Merchant Center. For sales tax, you may enter your rates directly or pick the states you charge sales tax in and permit Google to find out the speed. For shipping, you may make a choice from a flat rate (which could include free shipping), a rate calculated based on the carriers you utilize, or a rate based on a rate table or rules.
• Link Merchant Center to Google Ads. Under Settings and Ads, click Account Linking. You’ll need a 10-digit Google Ads ID, and also you’ll have to be logged in with an email address that has admin access to each Merchant Center and Google Ads.

If you happen to don’t have already got a Google Ads account, you’ll need one. While this guide focuses on Shopping, it’s price also trying out Shopify’s guide to organising a Google Ads account. 

2. Select a campaign type

Performance Max ads (formerly Smart Shopping)

1. Register to your Google Ads account
2. Click the + Recent campaign button
3. Select the Sales objective
4. Arrange a conversion goal
5. Select Performance Max

Then, select the account to run ads from and choose the country you will run the ads in.

Select a campaign name then click Proceed. You’ll want to pick a campaign name that’s descriptive and stands out. For instance, use a reputation like “black gym shoes” so exactly what campaign you’re looking at. 

You might be then within the ad builder section where you’ll enter all the data in your campaign. 

First, enter your day by day budget. The common for brand spanking new advertisers is around $50 per day.

Then select your bidding strategy. You’ll be able to select from:

• Conversions: actions taken in your website.

• Conversion value: which optimizes for revenue. 

If it’s your first Performance Max campaign, leave the goal cost per motion box unchecked for now. It will let Google exit and find latest audiences in your campaign.

Next, enter the Campaign settings. On this section, you’ll add your location, language, and Final URL expansion. 

Final URL expansion is a brand new feature related to Performance Max ads. By clicking Send traffic to essentially the most relevant URLs in your site, you let Google update headlines for every ad to match search intent, and send traffic to essentially the most relevant landing page for conversions. 

Click Next to move to the Asset group tab in your Google Ads dashboard. 

This arrange different from traditional Google ads. You’ll should add variations of various ad assets, including:

• Images
• Logos
• Videos
• Headlines
• Long headlines 
• Descriptions

When you provide that information, select a call to motion (like Shop Now) and add what you are promoting name. You’ll also need to create Audience signals. These are custom segments that give Google a place to begin for locating one of the best audiences to indicate your ads to. 

Last, add sitelink extensions to take people to specific pages in your site. For instance, you may send people to specific FAQ or customer support pages from an ad. You may also add extensions for elements like price and promotion.

Add as many extensions as you would like. Performance Max ads are a mixture of search and Shopping ads, so the more information you provide for viewers, the higher. 

Standard shopping ads

Select Sales as your campaign goal, then Shopping as your campaign type.

Next, select your Merchant Center account, select your country to sell products, and select Standard Shopping as your campaign subtype.

Then enter your campaign name, select Goal ROAS as your bid strategy, and key in a desired ROAS.

If you would like to go for efficiency moderately than reach, uncheck the Search Partners and uncheck Include YouTube, Gmail, and Discover. Nevertheless, we regularly see good results from each of those network options, so if you would like to be a bit of more aggressive, it’s OK to go away these boxes checked.

Last, create your ad group by adding an Ad group name and setting your Bid, if applicable. 

Local inventory ads (LIAs)

If you may have a brick-and-mortar store you should use local inventory ads to drive shoppers to it. Local inventory ads are displayed next to straightforward Shopping ads and appear when a client is in close proximity to your physical store. Local inventory ads are denoted with a “Pick up today” or similar message, like the instance below from Lowes.

There are 4 basic steps to organising local inventory ads:

1. Enable LIAs in Google Merchant Center.
2. Create and submit a neighborhood inventory feed.
3. Request inventory verification.
4. Enable local inventory ads in your shopping campaigns.

Google will need to confirm your in-store inventory and it might decide to achieve this in person or through a phone call. For more information on local inventory verification setup, try this Google help article.

3. Making a Google Shopping ad

If you would like to maximize Shopping ads, first you could construct a fantastic product feed. The product feed is the data Google uses to construct your Shopping ads or listings. 

Relating to feeds, you may create a manual feed using Google Sheets. Just add in product details within the format that Google requires. This feature is great if you may have a handful of SKUs, since keying in details about each product is a bit labor intensive.

Another choice is a feed tool like GoDataFeed or DataFeedWatch to routinely pull data out of your store to generate your feed. This is usually the popular method if you may have tons of or 1000’s of SKUs. Or you should use an app like this one, made for Shopify. Before your start constructing, listed below are some powerful feed suggestions to think about: 

Top feed suggestions

As we discussed at first, with Shopping ads on Google, you don’t bid in your keywords. As a substitute, Google crawls your feed and your product details pages after which decides what keywords your products are relevant for. So optimizing key elements of your feed is crucial to make sure your product shows in your desired keywords. While it is best to consider all Google product feed requirements, let’s dive into what’s most significant and what’s going to move the needle for you. 

Product title 

That is arguably crucial a part of your feed. Your product title is vital since it (along together with your product image) communicates immediately to your shopper what your product is. Your title also tells Google what your product is, so it knows when to indicate your products to shoppers. 

When crafting your product title, it’s essential to make use of the actual name of the product, along together with your top keyword and other essential information, like color, model number, size, etc.

Principally, you would like to include crucial product details that shoppers need to see. You might have a 150-character limit with the product title field. Google puts more weight on words that appear first in your title, so consider your structure and word order here fastidiously. 

Weak Title: Breville Espresso Machine

Good Title: Breville Barista Express BES870XL Espresso Machine with Dual Burners—Stainless Steel

If you happen to’re using a manual feed, you may fastidiously craft your required product title. If you happen to’re using a feed tool, you may create rules to stack different attributes to form a strong title. For instance, you possibly can create a rule that mixes product name, brand, color, model number, size, and more to form a strong and detailed product title. 

Product description 

Product description is an interesting a part of your feed. Initially it was considered super essential. Then, for a couple of years, experts speculated on whether it was essential in any respect. Now, it’s back to being considered essential. 

This field is especially visible to shoppers on the Shopping tab. Your description isn’t visible on the predominant Google search results page, but Google also scans it to make sense of it. If you happen to’re going without cost listings, they’ll show up on the Shopping tab, so descriptions are key. (Free listings will need to have a product description, so chances are you’ll as well make it a great one.) 

Make your descriptions relevant and mention a keyword or two. Take into consideration what features and advantages are most significant and mention them here. You’ll have to keep this gorgeous short and to the purpose. 

Google product category 

On your product category, you might be picking from Google’s taxonomy. Pick the closest fit to your product to assist guide Google in understanding what your product is so it knows when to indicate it to shoppers. That is a crucial field but not as essential as product title or product type. For instance, if you happen to sell dresses, you possibly can use the category of Apparel & Accessories. However it could be more relevant to decide on Apparel & Accessories > Clothing > Dresses.

Google product type

This can be a free-form field, meaning you may do almost anything you would like with it. It’s also shown to essentially impact what keywords you show up for. So use it properly! I like to recommend you set your top keywords in your product type. Product type isn’t visible to shoppers, only to Google. 

Images

Aside from price, your product image will probably influence the quantity of clicks your products get greater than the rest. Google prefers product images with plain white backgrounds, but images of the product in its intended setting work too. 

Remember, your image will appear as a thumbnail, so ensure that it’s cropped properly to indicate off your product’s essential features. It’s hard to overstate the importance of fine images. I like to recommend you read Google’s requirements and proposals of their entirety. 

Product highlights

If you happen to also sell on Amazon, consider product highlights like your product bullet points in your Amazon product detail pages. You’ll be able to include as many as 10 highlights per product. Google recommends 4 to 6 highlights. Each highlight may be as much as 150 characters. 

Sales price annotation

In case your product is on sale, Google will highlight this fact and that there’s a price drop. To maintain merchants honest here, Google requires you may have a base price (think non-sales price) that you simply actually charged for at the least 30 non-consecutive days previously 200 days. Your sales price then must be at the least 5% less, but not greater than 90% less, and Google will show the sale annotation.

Product details

That is where you may provide additional product information not covered in other attributes. That is a fantastic place for technical specifications like product dimensions or compatibility if those are essential bits of knowledge and never covered elsewhere in your feed.

Price

While a great image will grab someone’s attention, it’s normally the value that has essentially the most influence over whether or not they click. This is particularly true if you happen to’re selling the precise product other retailers are selling. It’s also true if you happen to’re selling products in an area where customers are price sensitive. 

In these cases, having the next price can severely handicap your listing. In case your product is exclusive or has obvious benefits over the competition, the next price can actually help attract the best clicks. 

For instance, a client who sells custom vehicle lights will goal buyers on the lookout for quality lights that may make their vehicle look unique. They usually are not targeting bargain shoppers. 

For this client, many high-end consumers will use the identical search queries that bargain shoppers use. On this scenario, the next price relative to the competition can actually help them get clicks from the best buyers.

Other essential feed items

Brand

Whether you’re offering your individual brand or reselling another person’s, you could indicate the brand of each product in your feed. Numerous products are looked for by brand, especially by individuals with a high intent to buy. Also, having your brand name appear in your Shopping ads is sweet in your branding efforts. 

Apparel categories

If you happen to are selling apparel, you could provide a couple of additional data points, including the next (for a whole list of what’s required for various apparel products, reference Google’s guide):

• Gender: male, female, unisex
• Age group: newborn, infant, toddler, kids, adult
• Size: either a number or small, medium, large, etc.
• Size type: regular, petite, plus, big and tall, maternity
• Size system: US, UK, EU, etc.
• Color

Manufacturer’s product number and global trade identification number

In North America, a world trade identification number typically is your UPC (or ISBN for books). Up to now, Google only required two out of those three fields for all products in a feed: brand, MPN, and GTIN. Now, a GTIN is required for any product a manufacturer assigns one to. If you happen to resell products, you could inquire with the manufacturer about GTINs/UPCs or you possibly can have items disapproved by Google.

Sales tax and shipping

You’ll be able to specify the rates and states wherein you charge sales tax, in addition to shipping rules, within the Account setting inside Google Merchant Center. For each, it’s normally higher to establish rules in Merchant Center than to fill in fields for every product. Inside Merchant Center you may arrange free shipping, flat rate shipping, and carrier-calculated shipping.

Other required information

These data points are quick and simple so as to add. They’re also required—if you happen to leave one out for a selected product, that product will probably be ineligible to look in Shopping results.

• Availability. Accepted options are “in stock,” “out of stock,” and “preorder.”
• Condition. Accepted options are “latest” and “used.”

Custom labels

Custom labels are in your profit only but might help greatly when attempting to construct campaigns or optimize bids. When launching a brand new campaign in Google Ads you may group your products by brand, category, custom label, or a couple of other attributes. 

Labels are optional, but in lots of cases it helps to create labels that describe attributes to your product that may make constructing campaigns easier. You’ll be able to add labels like Top Sellers, Spring Category, and Holiday for straightforward filtering later in campaign setup.

4. Understand Google’s bidding system

Shopping ads on Google have modified lots lately, each by way of ad placements, as we’ve discussed, but in addition by way of smart technology. I’m going to consult with these advancements as reach and robots. 

So far as reach goes, Shopping ads can now appear in all of the places mentioned above. More ad placements means more opportunities for you to achieve potential shoppers. For traditional Shopping campaigns, you may control where your ads appear by adjusting the network settings. For Performance Max campaigns, you get all available networks, without the power to opt out of anything. 

With robots, Google has steadily been adding more machine learning and artificial intelligence to each campaign setup and management, namely in the shape of Performance Max campaigns and Smart Bidding. 

Smart Bidding uses machine learning to investigate tens of millions of signals in a fraction of a second to regulate bids to assist hit your targets. Smart Bidding uses “auction-time bidding,” which suggests it adjusts bids in real time for every individual shopper. So for each shopper who types in a keyword that may trigger your ad, Google is adjusting the bid based on how likely they think that person is to purchase. 

Within the overwhelming majority of cases, I like to recommend you utilize Google’s Smart Bidding options. For Shopping campaigns, that may mainly be either Goal ROAS or Maximize Conversions.

Kinds of Google listings

When Google first made the announcement that some free shopping listings were returning to Shopping results, many ecommerce merchants had flashbacks to the times of Froogle—a time when all products were free to list. 

While the inclusion of free product listings to the Shopping results is great for brand spanking new commerce entrepreneurs, it’s still helpful and even mandatory to take a position in Shopping ads if you would like to get essentially the most from Google’s online shopping traffic. Let’s examine the differences between free and paid listings and speak about why paid listings will still likely make sense for you. 

Paid placements

Probably the most distinguished positions in Shopping results will remain paid. Most significantly, all the results that appear on the predominant Google search results page are still 100% paid. 

These product listings get the lion’s share of the clicks for any product search. If you happen to’re on the lookout for some volume together with your Shopping efforts, you’ll still need a paid approach. 

I’m a coffee and espresso junkie. Since this guide is a comprehensive read, it seems like a coffee focus for our Shopping ad examples could be appropriate.

Free listings

Free Shopping placements can be found on the Shopping tab and in Google Images results, Google Lens, and more. Since April of 2020, when it introduced free listings, Google says it has seen a 70% increase in clicks and 130% increase in impressions, on average, across each the free listings and ads on the Shopping tab within the US.

This sounds impressive, and it’s, but traffic from free listings alone could be pretty limited for many merchants. Even on the Shopping tab, essentially the most distinguished listings are still paid. The highest row of product results are sponsored listings, and the free listings begin below them. 

While free Shopping listings likely won’t completely transform what you are promoting, they’ll make a difference. And since they’re free, they may very well be a fantastic approach to dip your toe within the Google Shopping waters and reveal your potential for paid ads. 

Shopping Actions (Buy on Google) US

Shopping Actions is a program that enables you to display your products to shoppers in multiple places, and allows shoppers to “Buy on Google.” Buy on Google means shoppers are giving Google their bank card info and Google is processing the order. Then Google sends order info to the merchant so that they can fulfill it. Buy on Google items feature this icon: . 

These ads appear in standard Google Search results, within the Shopping tab, on YouTube, in Google Images, via the Google Assistant, and within the Shopping app.

How Google Shopping Actions works:

1. A client clicks your Shopping Actions listing.
2. Google collects the total price of the item, plus sales tax and any applicable shipping charges.
3. The order is shipped to you via Google Merchant Center.
4. Google pays you for the transaction.
5. You pack and ship the product to the top customer.

To be eligible for this program, Google has some requirements. It wants a consistent shopping experience for all shoppers. If you would like to benefit from Shopping Actions, be prepared to commit to those requirements:

• Accept returns for at the least 30 days after every purchase.
• Process refunds inside two days.
• Follow all other Shopping campaign policies.

Google Shopping Ad strategies to maximise revenue

1. Set goals and know your numbers

Setting goals keeps you heading in the right direction while providing you with the liberty and creativity you could problem solve and achieve what you would like. Listed below are a few things to think about when setting your goals:

What’s your goal return on ad spend (ROAS)? 

For each $1 you spend on ads, how much in sales do you could generate? The reply to this query will probably be influenced by various aspects: your margins, the lifetime value of a customer, and your growth goals, to call a couple of. For simple math, let’s say you sell a product for $100 and your margin is $50. If you happen to were to get a 100% return on ad spend (ROAS) you then would actually be losing money initially: 

$100 in sales – $100 in ad cost – $50 in cost of products = -$50 

So to interrupt even on this scenario you would wish to generate $150 in sales for each $100 spent on ads. Put one other way, that is $1.50 in sales for each $1 spent on ads, or 150% ROAS. If you could generate $3 for each $1 spent on ads, that’s a 300% ROAS. 

I like to recommend you calculate your break-even point, after which set a ROAS goal. Know that a lower, more aggressive ROAS goal means you may bid more aggressively and certain generate more sales volume through your Shopping campaigns. The next, more conservative ROAS goal will mean efficient and focused Shopping ads with smaller scale. There’s no right or mistaken approach. 

Construct a customer or make a sale? 

There are two forms of merchants: those that need to generate sales (transactional focus) and people who need to construct customer relationships. Each approaches can earn a living but only the latter can really construct an enduring business and brand strategy made up of consumers you may sell to many times—and who hopefully will refer more customers to you. The Shopping tab could give you the results you want either way, but your approach will dictate how aggressive you may be in your bidding and optimization efforts. 

2. Arrange conversion tracking

Conversions are the lifeblood of your Shopping campaigns. Without conversion data, you won’t give you the chance to judge performance or optimize campaigns. Without solid conversion tracking, Smart Bidding and smart campaigns will probably be out of the query. 

If you happen to don’t have conversion tracking arrange in any respect, the choice to make use of Smart campaigns or Smart Bidding won’t be available to you. In case your conversion tracking is off, then the Smart bidder will probably be flying blind, not knowing exactly what products are selling or who’s buying. 

It’s essential that you simply rely totally on the Google Ads conversion code moderately than importing conversions from one other source, like Google Analytics for instance. Google Analytics will potentially under report conversions from Google Ads because its default is last-click attribution. You need to feed the Smart Bid algorithm essentially the most accurate and complete data. Using Google Ads, conversion codes accomplish that. 

Here’s a fast guide on methods to arrange Google Ads conversion tracking for Shopify. 

3. Add audiences to your Shopping campaigns

Remarketing lists for search ads (RLSAs)

What if you happen to could tell Google, “Once you see a searcher like this, I need you to bid more”? Say, for instance, that somebody has been to your site before and made a purchase order. Now they’re back on Google searching for one more product you sell that perhaps they don’t know you offer. That’s a client you almost actually need to get back to your store. 

Remarketing lists for search ads (RLSAs) are a fantastic addition to your Shopping campaigns. 

You will have so as to add a remarketing tag to your site or use Google Analytics to construct a remarketing list. If you happen to use Google Analytics, you may have to update your tracking code. 

Then construct lists in your shared library. (Lists are mainly collections of holiday makers to your site who meet certain criteria.) You’ll be able to then advertise to your different lists in other ways if you happen to so selected, resembling:

• All visitors, to get a listing of anyone who’s visited your site before
• Abandoned cart, for visitors who add something to their cart and leave without buying
• Product viewers, those that got to a product product page in your site
• Previous buyer, those that have purchased before

Customer Match lists

This list type permits you to upload your customer email list to Google to “match” against its users. You’ll be able to then goal these users in a wide range of ways and with different marketing channels, from Search to display to YouTube and Shopping. 

These lists may be useful in helping you goal customers who’ve bought from you previously but could also be searching on Google for one more product they don’t know you sell. Or possibly they’ve purchased from you previously but can’t remember your URL or name. Using Customer Match permits you to bid more aggressively when someone in your list is trying to find products on Google. 

Similar audiences

The most effective reasons to upload your customer list is so you may create a similar audience. That is when Google creates an audience that is analogous in behavior to your other remarketing lists. You’ll be able to create a goal market that is analogous to your customers (much like Customer Match) or much like all visitors or any of your other remarketing lists. 

YouTube lists

If you may have any video content on YouTube, you may additionally think about using YouTube lists for targeting. You’ll be able to often goal users who subscribe to your YouTube channel and/or those that have viewed one among your YouTube videos.

4. Add product reviews and promotions 

Promotional feeds/special offers

If you happen to’re running a sale or offering temporary free shipping or something special, you may arrange a promotional feed that highlights your promotions with blue underlined “Special offer” text. It also normally contains a callout at the highest of the ad highlighting what the promotion is. Within the case of the Adidas trainers listed below, it’s a 25%-off discount.

Once you click on “Special offer” a pop-out appears with a reduction code to make use of to assert the offer. 

To set this up, you’ll have to create a promotional feed. With the intention to try this you could first contact a Google Ads representative and ask to be whitelisted for promotions. Or you may fill out the Merchant Promotions interest form.

After that, you may create your promotions one among two ways: 

1. You need to use the marketing tab in Google Merchant Center, which normally is easiest if you may have easy promotions like a sitewide sale. 
2. If you may have different promotional offers that apply to different products, then a promotional feed could be ideal. Click on the +Data Feed button within the feeds area and select Promotions within the Type drop down.

These special offers can attract attention and clicks and in addition help with conversions. For more information on organising promotional feeds, reference the Merchant Center guide.

Product reviews

Product rankings could make a considerable difference in the general performance of your Shopping campaigns. Think with Google released a stat that searches including the words “best” and “immediately” have grown 125% lately. Once you add the word “best” to your search query, Google will show Shopping results with one of the best product reviews.

To include product reviews into your Shopping ads you’ll have to get approval from Google. Start by completing and submitting the product rankings interest form. Google will contact you inside 10 to fifteen days of submission with next steps for getting product reviews to look together with your Shopping ads.

Third-party rankings aggregators

Google can integrate with several third-party tools for collecting reviews, including Bazaarvoice, eKomi, PowerReviews, Shopper Approved, Yotpo, and others.

5. Leverage your merchant feed to run dynamic remarketing ads

Dynamic remarketing ads allow Google to tug images and data out of your product feed to serve highly relevant remarketing ads to your site’s shoppers. The concept is that Google will populate remarketing ads with the products a client viewed while in your site. 

For a full walkthrough of methods to create dynamic remarketing ads, visit this Google help article. 

For help getting began, please see our onboarding guide.

Google shopping ad examples

Your digital marketing campaign priorities ought to be to extend your CTR (click-through rate) and lower your CPC (cost per click) rate. Take a look at these examples of successful Google ads to assist you optimize yours. 

Women’s shirts

The Woolx V-neck women’s shirt ad is a fantastic example of a great Google ad. It contains a clear shot of the product and a great description, and even has 3,000 product reviews added to the listing. To top it off, Woolx offers free shipping on this item. 

Organic pet food

Take a take a look at Chewy’s ad for Only for Dogs. The image shows clearly that it’s raw food, and the outline makes sure to inform you it’s healthful and veterinary-approved.

On top of that, it offers free shipping, a 365-day return policy, and even has an attractive Special offer link that offers consumers a 35%-off coupon.

Mountain bikes

Now let’s take a take a look at an example within the outdoor/sports market. If you happen to take a take a look at the Heybike Mars Fat Tire Folding Electric Mountain Bike, you may see it has the whole lot that will make it eye-catching, resembling:

• Great pictures that clearly show it’s a motorbike with a smaller diameter wheel
• Good description that even includes some product data like wattage and miles per full charge
• Extras like free shipping, no tax, and a 30-day return policy

Coffee tables

Coffee tables are a busy area of interest. As you may see, a straightforward search of coffee tables brings up a plethora of product shopping ads. Take a take a look at the West Elm listing. 

You’ll be able to see that it has a wonderful picture of the table and the way it could slot in your space, a fantastic description, and a handy PRICE DROP sticker to catch a client’s attention. It even lists each the present sale price and the previous full price. 

Work boots

If you happen to type “work boots” into the Google search engine you’ll find more examples of high-quality Google ads.

Take the L.L. Bean listing. It has a fantastic picture of the product, great description, and even comes with a reduction. To top it off, the ad even lists free shipping and a 365-day return policy to present consumers peace of mind.

Conclusion

Getting essentially the most from Shopping campaigns on Google requires a while and a focus to detail, however it’s definitely worth the effort. Product listing ads work because they connect buyers and sellers in a really efficient way. This stays probably the most effective platforms for reaching latest buyers, regardless that competition is on the rise.

One among the most important takeaways in a Think with Google study is that customers are open to latest brands and buying from latest retailers. Shopping is an ideal platform to attach interested and open shoppers together with your brand and product line. 

If you happen to’re seeking to grow your customer base and sell more products in a proven, measurable way, there’s no higher channel so as to add to the combo than PLAs. Now go work in your feed, craft a couple of campaigns, and begin making some sales.

Illustration by Rachel Tunstall