Inside 4 months after its launch in France, Temu has managed to attain a bigger market share when it comes to value than its competitor Shein. It has not yet surpassed AliExpress. Moreover, 96 percent of Temu customers within the last 90 days were repeat customers.
These data come from a recent report by FoxIntelligence, which reviews Asian online marketplace Temu’s first yr within the French ecommerce market. The marketplace is rapidly expanding in Europe. In January it announced that it might soon welcome European sellers on the platform, along with its existing Chinese sellers.
Larger market share
In April, the marketplace launched in France. In accordance with the report, its use of a reduction pricing policy attracted many recent consumers quickly. It also offers a various range of products, making the platform interesting to numerous customers. Its marketing campaigns also quickly increased its visibility and recognition.
Temu has a penetration rate of 11.9% in France.
For this reason, Temu reached a bigger market share in value than Shein inside 4 months. After a yr, the platform has a penetration rate in France of 11.9 percent. That is near Shein’s rate of 12.8 percent.
Customer characteristics
The report also shows that French Temu customers spend 112.5 euros per yr on average on the platform. They make a mean of three.3 purchases per yr. As compared, Shein’s customers in France spend a mean of 86.2 euros per yr, additionally they have a purchase order frequency of three.3 times per yr.
Surprisingly, Temu has a robust presence of Gen X and Boomer customers. With an index of 145, this share is above average. Gen Y can be present, with an index of 107. Gen Z are underrepresented, with an index of 76. They’re more present on Shein, with an index of 122.
