Online marketplace Bol has launched several updates this month. One among the updates is a brand new promoting option that enables sellers to focus on their brand and assortment in search results. There are also changes to the partner platform and review policy.
Bol is a web based marketplace from the Netherlands. It generated a revenue of two.9 billion euros in 2023. Earlier this yr, Bol already launched a brand new payout model for partner sellers. Sellers now have the choice to receives a commission a couple of times a month. This month, the platform is coming out with more updates.
Sponsored Products has a brand new look
About half of the partner vendors have now been chosen for the pilot of the brand new Sponsored Products interface. On the web site, some brands at the moment are highlighted within the search results, immediately showing multiple products from that brand’s assortment. The update is due to this fact paying homage to Amazon’s Sponsored Brands.
The brand new interface can be available to all partner sellers by the tip of August
In keeping with Bol, it goals to reply more quickly to advertisers’ wants and wishes with the brand new interface. As well as, the interface is more user-friendly, which makes managing and optimizing ad campaigns more efficient. Establishing campaigns has been made easier and partners may even receive comprehensive reports.
Vendors can use a brand new API for the brand new interface. The update is predicted to be available to all partner sellers by the tip of August.
Changes to partner platform and policies
As well as, the partner platform itself has a brand new feature. Until now, vendors had to make use of external tools to maintain track of the positions of their products. Any longer, this might be viewed within the partner platform. This makes it easier to trace how effective their website positioning efforts are.
As of July 1st, posting sponsored reviews isn’t any longer permitted on Bol
Bol has also modified its review policy. Attributable to the introduction of the Digital Services Act (DSA) across Europe, to any extent further sponsored reviews may now not be posted on the platform. Because of this, customers are prohibited from receiving compensation for posting a review.
