Having Media Literacy Is a Business Competency

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Estimated reading time: 4 minutes

Over the past few years, we’ve all been exposed to the notion of misinformation and/or disinformation. It may need been someone who shared an announcement that a star has died, only to search out out that it’s either not true or it happened 4 years ago. Or a news agency that labels an act of violence as terrorism (or completely dismisses it) before all of the facts are in. Bottom-line: as much as social media, artificial intelligence, and technology have brought value, those tools have also created challenges. 

So, my guess is that every of us has been at risk of misinformation and/or disinformation, and it won’t be the last time. That is our recent normal and never something to be ashamed or embarrassed about. Even skilled journalists have experienced it. The reply isn’t to stop using the web. It’s to get well about questioning what we read and see. 

I discovered a YouTube program called CrashCourse Media Literacy that focuses on learn how to eat and evaluate the media. It is likely to be tempting to think that in case you use the web recurrently you already know the whole lot there may be to know. After watching the CrashCourse Media Literacy program, I’d recommend it to anyone wanting stay grounded and learn more about how the web shapes our lives. 

The 12 episodes are educational, informative, and sometimes even funny. Not one of the episodes are longer than 10-minutes. I’d wish to think that we will all afford to take 10-minutes a day to learn more about web media. And I’m not just talking about misinformation and/or disinformation. This system does a superb job of defining what media is and the way we want to think about it as greater than social media platforms like Instagram or the positioning formerly referred to as Twitter. I had just a few takeaways from this series that I imagine will help me be a greater media consumer.

Media literacy isn’t only about what we share. Yes, it’s essential that we share only legitimate news. It’s equally essential that we don’t assume that the news we receive is all the time 100% complete. It’s possible that we’re only hearing a small portion of the news or the facts. It’s our obligation as a media consumer to research the entire story. We will’t make informed decisions with a fraction of the facts. Granted, there is likely to be times once we don’t get all of the facts and we’ll have to determine what to do with that scenario as well. But sometimes, we will find more information if we go looking for it.

It’s essential to grasp what happens with our data. I’m not anti-marketing. I feel it’s improbable that marketing departments have access to consumer data that helps them make good business decisions. That being said, as consumers, we want to know what data we’re sharing with corporations and what they’ve permission to do with it. This is very true immediately with artificial intelligence. I need to admit that I used to be surprised the CrashCourse program included a piece on user data, targeting ads, and terms of service agreements. It jogged my memory that a part of my responsibility as a media consumer is understanding what happens with my data. 

Media consumers might find it helpful to grasp the business of media. One other aspect of this system that I assumed was interesting was the conversation about who owns what media outlets and the way media ownership can impact what information we see (or don’t see). This system also spent a while talking about which media entities are regulated by the federal government, which of them aren’t, and why we would need to know that information. Finally, it discussed how media corporations create strategic partnerships with the companies that make our phones, computers, and televisions to form bundles and exclusive agreements, which can or may not profit consumers. 

The aim of this text isn’t to scare anyone. It’s to not imply that anyone should close all their social media accounts. And it’s actually to not say that marketing and media corporations are doing anything unsuitable. The aim of today’s article is to encourage people to grow to be more aware of their relationship with media. The more aware we’re, the more media literate we will grow to be. 

As businesspeople, we spend lots of time on the web. We use articles and reports from the web in our presentations and proposals. We share content on our social media accounts. We comment on what people write on their blogs, etc. It’s essential that we’re responsible media publishers which suggests as individuals, we must learn learn how to be media literate.

Image captured by Sharlyn Lauby while exploring the streets of London, England

The post Having Media Literacy Is a Business Competency appeared first on hr bartender.

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