Lower than 48 hours are left for the discharge of Stree 2, Vedaa and Khel Khel Mein and the bookings still haven’t opened in the one screen theatres. And the trade and exhibition sector shouldn’t be surprised as this happens on a regular basis during clashes. However the scenario this time is novel. For starters, as an alternative of two, three big movies are going to clash on the box office. And secondly, excitement for Stree 2 is tremendous with hardly any enquiries for the remainder of the 2.
Stree 2 distributor asks for ALL shows in single screens; Exhibitors ANGRY over Stree 2, Vedaa and Khel Khel Mein’s three-way clash
An exhibitor told Bollywood Hungama, “The distributors of Stree 2 have asked for all shows in single screen theatres. They’re making this demand based on the bookings within the multiplexes of Stree 2. The only screen exhibitors, nonetheless, don’t want to simply accept this condition.”
One other exhibitor said, “It looks like Khel Khel Mein and Vedaa would should accept one show each while the remainder of the three or 4 shows could be given to Stree 2. But now the query arises is which show to allot to Khel Khel Mein and Vedaa. They’ll in fact want a chief show. It’s becoming an excessive amount of and we hope the problem resolves today.”
A single screen theatre owner lashed out as he said, “What was the necessity for 3 movies to be released on the identical day? We face difficulties in programming. I’d like Stree 2 to be played all shows as a result of the demand. But then it’ll antagonize the opposite two film distributors. Why do we have now to suffer at all times.”
He even said, “Rajkummar Rao ke saamne Akshay Kumar aur John Abraham apni beizzati karwa rahe hai. Acha lagta hai kya?”
At present, many single screen theatres have only began the booking for the paid previews of Stree 2 which shall be held on August 14. Mumbai’s iconic cinema complex Gaiety-Galaxy opened bookings for Stree 2 in Gaiety and Vedaa in Galaxy. But on August 12, Stree 2 bookings were suspended, raising eyebrows though bookings resumed on August 13 afternoon. Despite repeated attempts, Gaiety-Galaxy executive director Manoj Desai was unavailable for comment.
The issue persists even in two screen theatres. An official said, “One screen shall be dedicated to Stree 2 and the remainder to Vedaa and Khel Khel Mein. Vedaa’s team is asking for 3 shows, that’s, greater than Khel Khel Mein as their advance is healthier.”
Even three screen multiplexes are finding it difficult. Kiritbhai T Vaghasia, who runs The Friday Cinema multiplex in Surat, said, “I actually have allotted 8 shows to Stree 2, 4 to Vedaa and three shows to Khel Khel Mein. I had given one show to Double iSmart. Immediately, I actually have temporarily stopped its booking. In case, the distributors of three Hindi movies are satisfied with the showcasing, I’ll resume booking of Double iSmart. Or else, I’ll should cancel it’s release in my cinema.”
Speaking of Double iSmart, it has also suffered within the clash and has barely got shows across the country in Hindi.
Also Read: EXCLUSIVE: Stree 2, Vedaa, Khel Khel Mein to CLASH on Independence Day; Madhur Bhandarkar says “The audience is selective. If three big movies arrive on the identical day, will a working class person have the cash to look at all 3? At probably the most, he’ll watch one film”
More Pages: Khel Khel Mein Box Office Collection
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