MediaMarkt’s marketplace sales double

Ceconomy, the owner of MediaMarkt and Saturn, has had a powerful quarter. Its own online sales increased by almost 10 percent. Moreover, MediaMarkt is growing because of external online sales partners: the trading volume on its marketplace has greater than doubled in a yr.

Within the third quarter of its fiscal yr, Ceconomy saw revenue increase by 6.6 percent to 4.92 billion euros, with comparable sales growing by 5.2 percent. The corporate reports “substantial market share gains” in a rather growing market.

Profitability

Ceconomy also presented higher profitability, aiming for an adjusted EBIT of around 300 million euros for the whole fiscal yr, and the best Net Promoter Rating (NPS) in its history: the NPS grew by 6 points to 61.

Ceconomy reports its highest NPS ever.

CEO Karsten Wildberger attributes the great results partly to the European Football Championship, which boosted TV sales. He also points to the revenue from marketplaces and retail media.

External sellers

After testing, Ceconomy’s flagship MediaMarkt opened its doors to partner sellers within the second half of 2021 in its home market of Germany, where marketplaces are dominant. Austria and Spain followed soon after, with the Netherlands (March) and Italy (July) opening this yr. Previously quarter, the gross merchandising value (GMV) of the marketplace “greater than doubled”, in line with Ceconomy, without specifying exact amounts.

Marketplace strategy

Marketplace trading volume within the last full fiscal yr (2022-2023) reached 137 million euros, Ceconomy previously reported. It was projected to grow to 750 million euros in three years.

MediaMarkt goals for a GMV of 750 million euros by 2026.

The doubled quarterly earnings from the marketplace indicate that MediaMarkt is on course with its marketplace strategy. Moreover, revenue from retail media, the sale of promoting space on MediaMarkt’s web sites, is significantly rising. Meanwhile, Ceconomy’s online sales share has grown to 22.2 percent.