![Giftmio [Lifetime] Many GEOs](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3MjgiIGhlaWdodD0iOTAiIHZpZXdCb3g9IjAgMCA3MjggOTAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+)
Temu officially invites European merchants to register as sellers on its platform. Merchants are accountable for their product assortment, inventory management, and the shipping of sold products. Temu determines the buyer prices for the products.
Having quickly grown with a consignment model, Temu moreover announced a local-to-local model earlier this 12 months. On this alternative setup, selling partners handle the shipping of products themselves.
The brand new model offers international merchants the chance to capitalize on Temu’s local popularity. For its owner, PDD Holdings, the marketplace provides opportunities to deliver more quickly to Western consumers and to incorporate larger items in its virtual shelves.
Registration
Temu launched the brand new marketplace model this spring in the USA, where now a good portion of Temu orders are shipped locally. Recently, the marketplace has grow to be “officially open for registration for businesses with EU entities, including those based in Germany, France, Italy, Spain, the UK, and the Netherlands”, in response to seller acquisition manager Zixia Yi on LinkedIn. She speaks of “exciting news for EU sellers”:
‘Temu Marketplace is now open for you!’
To draw merchants, Temu currently doesn’t charge any base fees or sales commissions. Sellers may even advertise their listings on the platform without spending a dime. It’s not yet known how long this introductory period will last.
Temu in Europe
Temu, lively in Europe only for the reason that spring of last 12 months, has quickly gained popularity on the continent. Inside a 12 months of its introduction, one in three Germans, for instance, has already purchased something on the platform. This spring, the European Commission added Temu to the VLOP list (Very Large Online Platforms), thereby requiring it to comply with strict rules under the Digital Services Act.
Enforcement
Meanwhile, the rapid rise of Temu and other Chinese platforms has grow to be a thorn within the side of European interest groups. In an open letter, Ecommerce Europe and lots of of its national association members called for a level playing field for all ecommerce players lively within the European market in June. They explicitly advocate for higher enforcement of existing regulations.
