Do It Best Corp. is adding a brand new category to its ecommerce product lineup: Lumber.
The retailer is a member-owned hardware, lumber and constructing materials cooperative based in Fort Wayne, Indiana.
“Our data showed that lumber was among the many top searches on our site, indicating a transparent market demand,” said Brianna Wells, divisional manager of ecommerce, marketing, and merchandising. “Lots of our members sell lumber, and we saw a possibility to spice up their sales by catering to consumers preferring to pre-buy online before visiting the shop.”
Do It Best now carries 1,500 lumber items online.
Do It Best is No. 407 within the Top 1000. The database is Digital Commerce 360’s rating of the most important North American online retailers.
Do It Best adds lumber to ecommerce product list
“It’s not nearly convenience anymore,” Wells explained. “It’s about necessity. If customers cannot find what they need online, they’ll hunt down retailers who provide that information.”
The ecommerce product expansion for lumber is an element of an even bigger push for more sales within the lumber and constructing materials market.
In April, Do It Best hired Eric Knox as the brand new director of LBM Sales. Prior to joining Do It Best, Knox was employed as director of sales and marketing for TekPoint International Corp. and as regional sales manager, Asia, for Ace Hardware.
On March 4, Do It Best merged with Maple Grove, Minnesota-based United Hardware Distributing Co., a wholesale hardware distributor. United Hardware operates a distribution center in Milbank, South Dakota, and has an in depth product line with greater than 700 stores within the Midwest.
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