The Multiplex Association of India (MAI) has sent a legal notice to the team behind the film Indian 2 for flouting the agreed-upon OTT release guidelines. The sequel to the 1997 cult classic Indian, directed by Shankar and starring Kamal Haasan, was released on July 12, 2024. Despite high expectations, the film did not perform on the box office. Nevertheless, controversy erupted when the Hindi dubbed version of Indian 2 appeared on Netflix well before the mandated 8-week OTT window.
Multiplex Association of India takes legal motion against Indian 2 team for violating OTT release guidelines
MAI’s strict guidelines for Hindi releases
The MAI has established clear rules for the theatrical release of movies in Hindi, including an 8-week window before they will be streamed on OTT platforms. The rules are designed to guard the interests of the theatrical exhibition sector, ensuring that movies have a good run-in cinema before becoming available online. Producers who violate these rules face consequences, including potential bans from major multiplex chains like PVRInox and Cinepolis.
Early streaming sparks legal motion
In keeping with sources, the MAI was shocked to find that the Hindi version of Indian 2 was already streaming on Netflix, weeks before the agreed-upon date of September 6. This breach of agreement prompted the MAI to take legal motion, emphasizing the importance of adhering to the 8-week window. The association sees this as a serious violation and goals to send a transparent message to other producers that such actions is not going to be tolerated.
Implications for the industry
The MAI’s decision to pursue legal motion highlights the growing tension between theatrical exhibitors and OTT platforms. As more producers push for early digital releases, the MAI is decided to uphold its guidelines to be certain that the cinema industry stays viable. The consequence of this legal notice could set a precedent for a way similar situations can be handled in the longer term.
Also Read: EXCLUSIVE: Manoj Desai says he’s dissatisfied with Indian 2’s underperformance; recalls audience “breaking chairs” when Indian released: “He stays an evergreen hero”
More Pages: Hindustani 2 Box Office Collection , Hindustani 2 Movie Review
BOLLYWOOD NEWS – LIVE UPDATES
Catch us for up to date Bollywood News, Latest Bollywood Movies update, Box office collection, Latest Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2024 and stay updated with latest hindi movies only on Bollywood Hungama.
