Kaufland marketplace in Austria launches

Kaufland has opened the virtual doors of its marketplace in Austria, the primary country where the brand doesn’t have physical stores. On the launch, Kaufland.at offers greater than three million items from three thousand different sellers.

These figures were announced by Kaufland Global Marketplace, the ‘all-in-one solution’ for international sales partners, in a LinkedIn post.

Marketplace expansion

Kaufland is a hypermarket chain from Germany and it is a component of the Schwarz Group, like Lidl. It launched its marketplace three years ago, shortly after the acquisition of Real.de. In Germany, the marketplace attracts tens of hundreds of thousands of tourists every month, because of 1000’s of product categories. Last 12 months, the marketplace expanded to Slovakia and the Czech Republic.

The platform expanded to Slovakia and the Czech Republic.

This spring, Kaufland announced an expansion into Poland, where it’s a longtime chain with a whole lot of stores, and into Austria, where the brand has no physical locations.

Brand awareness

Despite the dearth of brick-and-mortar stores, Kaufland previously claimed to have brand awareness of over 40 percent in Austria. The country has few local marketplace providers with such a large product range, which is why Kaufland sees a chance.

Potential online customers

Existing Kaufland sellers in other countries can easily offer their products in Austria. Kaufland Global Marketplace, that made changes to seller fees this spring, states in its LinkedIn post: “We’re thrilled to open up a brand new goal group to our sellers and with it, the possibility to achieve 81 million potential online customers through a single portal.”

‘We’re thrilled to open up a brand new goal group to sellers.’

Meanwhile, the corporate is constructing a world Success by Kaufland service, enabling faster delivery of orders to customers.

Loans as payment

Just before the summer, Kaufland entered right into a partnership with Consors Finanz, a part of the BNP Paribas Group. Consequently, internet buyers can now use a loan financing choice to purchase products on the platform.