You’ve probably heard of Amazon, the global ecommerce giant you see everywhere in the web. They sell every thing from consumer goods and electronics to digital content and services across the globe.
If you wish your ecommerce business to thrive, getting your products on Amazon is a must. This text has all you should know to start!
Amazon by the Numbers
Amazon’s dominant position is not a matter of opinion but is grounded in undeniable, concrete data:
- It ranks first among the many leading
large-cap ecommerce corporations worldwide - It is the most visited marketplace in Europe
- The US accounted for over 80% of desktop visits to Amazon, the highest traffic to the marketplace
- About 35% of global consumers prefer marketplaces over other online channels for product search. Preferences vary by region, but consumers in Europe, the US, and the UK commonly select Amazon.
Amazon is one in every of the top online marketplaces where global shoppers recently made their latest
Top Reasons to Sell on Amazon
At first sight, large marketplaces like Amazon can seem to be the enemy of small ecommerce web sites. Trusted popularity,
But aikido wisdom says that the best battle is the one which didn’t occur. Ecwid makes Amazon your ally by enabling you to integrate your existing online store with Amazon’s platform to show you how to get the most out of each.
Construct your brand on a separate ecommerce website while concurrently making the most of the opportunities afforded by Amazon’s gigantic scale.
- Amazon is unbelievably big. In 2023, it hit nearly $576 billion in net sales revenue worldwide. Amazon owns 228 million square feet of warehouses, offices, and other facilities — the size of nearly 100 Amsterdams!
- It’s an additional revenue stream. Amazon provides its
top-tier service to almost 278 million visitors in the US alone. Even when you sell to only 0.01% of them, which means 27,800 sales. Not too bad, right? - It’s easy to start selling on Amazon if you have already got an online store. All major platforms, including Ecwid, provide synchronization with Amazon that imports your inventory out of your ecommerce site to the marketplace.
- Customers love shopping on Amazon. Amazon excels as a brand discovery tool, with 55% of all product searches starting on the platform. It offers every thing from clothes and smart home gadgets to fresh produce and paper towels.
- Customers trust Amazon. The marketplace was recognized as the most trusted brand in the US. If customers don’t find your products there, they’re unlikely to buy from you on other platforms. But when they do, your probabilities for a sale will double. Why? Because customers trust Amazon. And if you’re there, they’ll trust you too.
- Amazon supports
small- andmedium-sized businesses. Over 60% of Amazon store sales come from independent sellers, primarily small andmedium-sized businesses. Successful Amazon sellers wish they began selling on Amazon sooner.
Setting Up Your Store on Amazon
Let’s get your awesome products to the Amazon marketplace, stat!
Select Your Plan
Amazon offers two plans: Individual and Skilled. The Individual plan costs only $0.99 per sold unit + additional selling fees that rely on your product category. Which means each time someone buys from you, you pay $0.99 and some fees. Easy, low-cost, but limited in its features.
The Skilled plan costs $39.99/month + additional selling fees, but extends your promotions and inventory features to the max. For instance, you’ll be in a position to list your products in additional categories, advertise on Amazon, and manage products in bulk. In short, it costs more but gives more.
Create an Amazon Seller Account
You may convert your customer account right into a seller account, or create a latest one (really useful). Either way, to sell on Amazon, you have to the following:
- A checking account number and bank routing number.
- A chargeable bank card.
Government-issued national ID.- Your tax information.
- A working phone number.
When you register as a seller, you’ll have access to Seller Central — the home of your Amazon business and a control panel for managing your selling account, editing and adding product information, updating inventory, and managing payments. You may even list all of your products here.
From here, you’ll must determine the way you will sell — as an individual or as a company.
| Selling as an Individual | Selling as a Company | |
| Seller information | ID is enough | Legal docs required: Checking account statement, AIN |
| Contact person | This will be you | A resident of an accepted country with ID to confirm |
| Billing | Will be your personal debit/bank card | Should be your organization’s credit/debit card |
Billing Information
To transfer your earnings to you, Amazon will ask you to confirm your credit or debit card information. Amazon accepts Amex, Visa, and Mastercard. Ensure that you’ve got one in every of these accounts because Amazon won’t accept prepaid bank cards, checks, or online payment systems like PayPal.
Confirming Your Information
The last step in creating an Amazon account is verification. If you probably did every thing right — spelled your name, company name, address, billing information etc., accurately, you shouldn’t have any problems with approval. This review may take across the week. The Amazon verification team should still contact you by email to ask questions, so be certain that to keep an eye on your mailbox.
Whilst you wait, you don’t must sit in front of the window counting birds. As a substitute, study some best selling practices on Amazon, watch videos, and read blogs to get a higher sense of the Amazon landscape.
Listing Products on Amazon
Hey, you’re approved to sell. Now what?
At this stage, you’ll see some major differences between the kinds of Amazon selling plans. Individual plan sellers must create a listing for each product one by one, while Skilled plan sellers can upload their product feed and have access to API that unlocks syncing and automation.
One other critical thing to learn about listing your products is Amazon Restricted products. Ensure that you usually are not violating the product restriction policies in place, or you run the risk of getting your selling ability taken away.
What You’ll Must List Products
All of your products should have a Global Trade Item Number (GTIN): a UPC, an ISBN, or an EAN to discover the exact item you’re selling.
If you’re making a latest product on Amazon, it’s possible you’ll must purchase UPCs or request an exemption. For ordering UPCs, you possibly can visit GS1 US. If you’re a
In addition to a product ID, each of your products can have a:
- SKU. A product ID you create to track your inventory.
- Product title.
- Product description and bullet points.
- Product image (or, higher yet, multiple!).
- Search terms and relevant keywords.
Product Detail Page Guidelines
Title. Maximum of 200 characters. Capitalize the first letter of every word.
Images. Images of 500 x 500 or 1,000 x 1,000 pixels are really useful to increase listing quality.
Bullet points. Highlight key features and advantages in short form. Catch customer’s eyes to captivate them and persuade them to buy.
Description. Appeal to emotions, tell the story, create a connection. Don’t forget the keywords. They increase the probabilities that individuals will find your listing.
Shipping Options on Amazon
You might have two options for delivering products sold on Amazon — by yourself or with Achievement by Amazon (FBA).
Fulfilling your personal orders means you store and ship products on to customers yourself. Amazon will charge shipping rates based on the product category and shipping service you choose and passes that cash to you as a shipping credit. If you sell as an individual, be certain that your prices stay profitable in this light.
Amazon’s Buy Shipping tool can show you how to with shipping calculations and to discover a good deal from Amazon’s trusted partners.
Achievement by Amazon (FBA) permits you to profit from 175 Amazon achievement centers and store your products in their warehouses (versus in your front room) for faster and more convenient shipping. With FBA, you’ll almost entirely skip the packaging, shipping, customer support (related to delivery), and return issues. Nevertheless, FBA is not free, so sellers beware.
There are two kinds of FBA fees that rely on your online business model:
- Achievement fees per unit sold. It includes picking, packaging, shipping, returns, and customer support.
- Inventory storage fees. Monthly fees are based on the amount of inventory stored at the center.
FBA is a great option for
Setting Up a Store on Amazon with Ecwid
Ecwid by Lightspeed is an ecommerce platform that not only provides you with an online store but in addition permits you to connect it to marketplaces, including Amazon.
You may seamlessly integrate your online store with Amazon using one in every of the apps in the Ecwid App Market. It takes a few clicks to sync your online store with one in every of the largest
Before You Start
You may connect your Ecwid store and sell on Amazon provided that your store meets these criteria:
- You might have an Amazon Skilled Seller account. You may only synchronize your Ecwid store inventory with Amazon if you’ve got a Skilled seller account, which unlocks API access and allows synchronization with external storefronts.
- Your store complies with Amazon Selling Policies, and your products meet the marketplace requirements.
- You do not sell handmade goods. Amazon has a separate marketplace called Amazon Handmade. You may’t add product offers there using
third-party services — you’ve got to create them directly in your Amazon Handmade account. - Your country is
white-listed by Amazon to sell from. - You might have assigned your products EAN, UPC, ISBN, or GTIN codes. These codes are needed to list your products on Amazon, and you possibly can add them as product attributes in an Ecwid store.
Step 1. Connect Your Amazon Account
To connect your Ecwid store to Amazon, you should install one in every of the following apps from the Ecwid App Market:
The apps vary in price and features, including the ability to connect with other marketplaces. Do your research and select the app that works best for you.
Every app has its way of linking your Ecwid store to Amazon, but don’t worry, it’s pretty easy! Our
Step 2. List Your Products on Amazon
Product listing accommodates details about your product, including its title, images, description, price, and barcode (UPC/EAN/ISBN/GTIN).
To list products out of your Ecwid catalog on Amazon via the M2E Multichannel Connect app, you’ve got to create the inventory feed. Here’s methods to do that.
The identical goes for the Koongo app. To list products out of your Ecwid catalog on Amazon, you’ve got to create the inventory feed. Using the Inventory Loader feed is really useful because it robotically matches items out of your Ecwid online catalog to existing items and categories on Amazon. Listed below are the instructions.
The method for the Channable app is a bit different. To start listing your products on Amazon, you’ve got to create and arrange 4 parameters. Here’s methods to do that.
Step 3. Process Orders from Amazon
One other wonderful thing about connecting your Ecwid store to Amazon via the apps above is the inventory sync. This implies your product stock is synchronized between your Amazon and Ecwid accounts, stopping you from overselling.
When your product is bought on Amazon, a latest order will appear in your Ecwid admin. You can find it on the Orders page. Like with other latest orders, you’re going to get a notification a few latest order with an email or a push notification in the Ecwid mobile app for iOS or Android.
Orders from Amazon can have a marketplace logo on their page:
Making Your First Sale on Amazon
Once your products are on Amazon, it’s time to get busy attracting latest customers.
Try Promoting
Investing some money in ads on Amazon is an excellent technique to up your sales. It’s possible you’ll fail along with your first campaign, but don’t let that scare you away. Soon, you’ll master the
Bonus tip: running a deal or adding a coupon to your ad will raise your possibilities of winning over a customer.
Amazon offers 4 promoting solutions accessible through Seller Central:
- Sponsored products. Ads for individual products that appear on search results pages and product detail pages.
- Sponsored brands. This feature showcases your brand and product portfolio on search results. These ads feature your brand logo, a custom headline, and up to three of your products.
- Sponsored display. This
self-service option permits you to show your ads on the customer journey across Amazon and outside of it on partner’s web sites. - Sponsored TV. This feature permits you to show your ads to viewers of Amazon’s streaming services. (Sponsored TV is available to sellers enrolled in the Amazon Brand Registry.)
Play with Prices
Remember, prices are the most vital purchasing driver for 88% of Amazon shoppers. Keep an eye on the market to stay competitive.
It’s essential to do not forget that not every product will sell on Amazon. And the products that sell best can have some pretty steep competition. If you’ve never sold on Amazon and you’re unsure if your products are quite the right fit, it may be a good idea to test your area of interest first.
Here’s what we suggest:
- Upload only one product that you’re thinking that will sell.
- Set a competitive price that’s a bit lower than average for Amazon. This may not be profitable initially, nevertheless it will mean you can evaluate demand for your product or area of interest throughout the marketplace.
Alternatively, you possibly can raise prices to include shipping, thus offering free shipping on the storefront. This will be a strong motivation for customers to buy, even when your prices seem barely higher than your competitors due to it.
Run a Sale
What’s Next?
Now that you simply’ve made your first sale on Amazon, you possibly can officially call yourself an Amazon seller. But even celebrating this glorious event, you almost certainly realize that that is just the starting. You might have a journey ahead. Thousands and thousands of potential customers wait for you to find them and fill their lives with fun, excitement, and comfort — depending on the products you sell.
What’s the next step to success? These are a few things you possibly can deal with.
Collect Customer Reviews
As an ecommerce seller, you almost certainly already know the importance of reviews. The worth of honest, detailed
Reviews are essential for sellers too. They function a critical feedback source that may show you how to improve your products, shopping experience, or any other aspect of the interaction between the buyer and the seller.
You’re not alone in your quest for reviews! Amazon may help. They’ve an Amazon Early Reviewer Program (ERP) that encourages customers who’ve purchased a product from you to share their experience.
Go Prime
Prime members are the most profitable customers. There are 100,000,000 of them, and each spends an average of $1,000 a 12 months on Amazon. If you should turn them into loyal customers, you should
Register Your Brand
If you sell a private label and haven’t registered a trademark yet, consider registering your brand. Otherwise, you’re missing out on some exciting features that can show you how to stand out and grow your online business.
You may register your trademark on your personal by applying to your local Trademark Office or using the Amazon Brand Registry service. It’s free and not only helps protect your mental property but in addition unlocks tools like A+ Content and the Brand Dashboard on Seller Central.
With A+ Content, you possibly can add wealthy media content to your Amazon store page and product detail pages to increase each traffic and sales.
Other perks that go with Brand Registry:
- Brand analytics. You’ll be in a position to track the way customers interact along with your brand: search terms, demographics, and more.
- Manage your experiments. Run experiments like A/B testing to see what content drives more sales.
- Virtual bundles. Sell bundles of complementary FBA items without packaging them together.
Brand Registry is available for sellers with:
- A Skilled selling account
- An lively registered trademark that appears on your products or packaging
- The flexibility to confirm yourself as the rights owner or authorized agent for the trademark.
Sell on Amazon Business
If you’ve got a Skilled seller account, you possibly can offer Amazon Business customers an exceptional shopping experience, corresponding to bulk pricing and business pricing. Besides standard selling fees, there’s no additional cost to selling in the Amazon Business store.
Amazon Business is the B2B marketplace on Amazon, which provides B2B opportunities. Signing up to Amazon Business allows you to provide special business pricing or quantity discounts to businesses purchasing from Amazon.
Although you’ll sell your goods at a cheaper price, the volume of sales may go up beyond your expectations. This feature works best for corporations which might be able to uninterrupted production for large quantities of their inventory.
Scale Your Business Worldwide
With Amazon, it’s easy to expand your online business internationally and sell your products to lots of of hundreds of thousands of Amazon shoppers globally.
You may reach consumers from Germany, UK, France, Italy, Spain, Netherlands, Japan, and Australia. The Middle East, Turkey, Singapore, and Brazil are among the many destinations yet to come.
Here’s the list of available destinations.
Interested? Follow the Amazon guide to learn Find out how to start selling worldwide.
Helpful Resources for Selling on Amazon
Ecwid’s no stranger to selling on Amazon, and we’ve written some meaty articles over the years to help small businesses be successful. If you’re searching for a little extra help, try these resources to get some essential wisdom for Amazon beginners:
Other Marketplaces Connected to Your Ecwid Store
While Amazon is never short on opportunities, Ecwid will be integrated with much more marketplaces, like Google Shopping and eBay, to show you how to get the most out of your online store. Take a look at the list of available marketplaces you possibly can connect your Ecwid store to.
In Closing
If you were considering of selling on Amazon but all the time waiting for the perfect time — putting it off may be the worst decision of your online business life.
With hundreds of thousands of shoppers, strong trust in the platform, and
It can take a while, effort, and money to start selling on Amazon effectively, nevertheless it will be definitely worth the investment. Many mature merchants wish they’d entered the game earlier.
Amazon is a very competitive place — lots of of hundreds of merchants selling hundreds of thousands and hundreds of thousands of products. So you’ll have to be smart to stand out, and use all of the marketing tools Amazon can offer. But, again, the potential profit is absolutely value trying.
Start selling on Amazon today with Ecwid. Sync your Amazon Pro account with an online store to manage each sales channels in a single admin and save time without losing effectiveness. If you don’t have an Ecwid store, what are you waiting for? Get one today — it takes only a couple of clicks.
