The concept of Amazon and PayPal partnering would have seemed inconceivable just a number of years ago for several reasons – including the indisputable fact that eBay owned PayPal until it was forced to interrupt up by activist investor Carl Icahn in 2015.
But on the Amazon Speed up seller conference last week, Amazon announced expanded payment options with PayPal through its Buy with Prime solution, which lets Prime members make off-Amazon website purchases using Amazon’s checkout.
Amazon explained:
“For participating brands integrating using the Buy with Prime API, PayPal is now available at checkout after shoppers log in to their Amazon account. And starting next yr, Prime members will give you the chance to perform a one-time link of their Amazon account to their PayPal account in order that Prime free, fast shipping advantages can be found mechanically every time they use PayPal while shopping with Buy with Prime on participating merchants’ web sites.”
Amazon provided the next statement from PayPal’s President of Global Markets Suzan Kereere: “PayPal and Amazon – two of essentially the most loved brands in e-commerce – share a standard goal of delivering exceptional, hassle-free shopping experiences for our customers. This collaboration brings the speed and reliability of Prime delivery and PayPal’s easy and convenient checkout right into a single experience on participating merchant sites.”
Amazon also announced recent promoting solutions with Amazon Demand-Side Platform, Google Shopping Ads, and TikTok Ads to “help merchants drive traffic to their Buy with Prime enabled items.” For instance, Buy with Prime merchants will give you the chance to display the Prime brand and real-time delivery estimates of their TikTok Ads starting next month.
It also revealed that Amazon Multi-Channel Success now serves over 200,000 U.S. merchants, with a 70% year-over-year increase in total orders fulfilled by the service thus far this yr.
Amazon also announced a brand new generative AI-based selling assistant codenamed Project Amelia that gives sellers with “the answers, advice, and tools they should succeed”:
“Sellers simply ask Project Amelia an issue, and so they get a response with accurate information and guidance, allowing sellers to administer their business more easily and efficiently. Project Amelia is an always-available, expert partner to sellers, learning their unique businesses so it might offer personalized insights and support, and available from any page inside Seller Central, at any time.”
Project Amelia is now available in beta to a subset of sellers and can progressively roll out to additional sellers in the approaching weeks.
Amazon also announced a brand new generative AI-powered tool Video Generator to create engaging video ads; and 4 recent customer analytics tools to assist them higher understand their customers – “what they’re on the lookout for, what compels them to buy, and easy methods to grow their brand to succeed in recent customers.” Amazon said the AI tools construct on Brand Tailored Promotions, a tool launched last yr to assist sellers offer exclusive discounts to specific audiences:
- Customer Journey Analytics helps sellers discover trends and pain points in the shopper journey to enhance the shopping experience and boost conversions.
- Enhanced Tailored Audiences organizes customers by interests, aiding in cross-selling and attracting recent buyers.
- Business Planner, an AI tool, highlights key growth opportunities using sales and performance data.
- And being piloted in the approaching weeks, Custom Analytics will let sellers track key business metrics, from sales to ads, for a comprehensive view.
Amazon summarized news coming out of the Speed up seller conference on Seller Central, and it published videos of its keynote sessions on YouTube, equivalent to the general session from September 18th.
