eBay named Gigi Ganatra Duff its recent Chief Communications Officer, a job last filled by Steve Wymer, who eBay fired in 2019. But unlike Wymer or his predecessor Dan Tarman, Duff won’t report on to eBay’s CEO. As a substitute, she’s going to report back to Julie Loeger, who joined eBay in 2021 as Chief Growth Officer at eBay, a brand new role on the time that combined Global Marketing and Global Customer Experience.
While not a chief officer, Michelle Friedman joined eBay as Vice President of Global Communications in September 2020 where, in accordance with her LinkedIn profile, she served as advisor to the CEO, Chief Financial Officer, and the whole executive team, “communicating company’s transformation strategy by reframing narrative aimed toward amplifying a rededication to the aim and successful execution of a brand new strategy.” Friedman left eBay in April 2024.
Gigi Ganatra Duff joined eBay on September 23, 2024, where she leads the worldwide communications team,including all internal and external communications, social media, public affairs, ESG communications, eBay Foundation, and content.
In response to eBay’s announcement:
“A highly talented and experienced communicator, Gigi spent the last seven years at Nordstrom because the Vice President of Corporate Affairs. Over the past twenty years, she has led corporate and worker communications, social impact, public affairs, and brand PR & event marketing teams across the hospitality, real estate, and retail sectors. She brings a specific passion for constructing strong brands and a deep commitment to advancing global impact through meaningful ESG strategies.”
Duff said, “As a passionate storyteller, I stay up for amplifying the impactful stories of eBay’s community and products, while fostering strong partnerships and experiences that help shape the brand’s vision. Along with this talented team, I’m wanting to contribute to this next chapter of innovation and growth.”
