Top 5 AI Content Creation Tools (2024)

A century ago, the thought of intelligent machines was the stuff of science fiction. Now, artificial intelligence (AI) has turn out to be an integrated a part of every day life. Businesses use it for functions starting from analytics to logistics, and experts project the worldwide AI market will surpass $826 billion by 2030.

For small businesses, among the most useful AI-powered technologies relate to content creation—using AI to provide videos, images, and written material.

Follow along for the advantages and challenges of AI content creation, in addition to among the hottest AI content tools designed to enhance your enterprise and marketing efforts.

What’s AI content creation?

AI content creation is the strategy of using AI tools to create, alter, or edit content like blog posts and graphics. These AI content tools use methods like natural language processing (NLP), machine learning (ML), and image recognition to generate and enhance words, images, and videos.

You need to use AI tools to create content for marketing materials like product descriptions or ad copy, in addition to to enhance existing content. For instance, you may use AI-powered video editing tools that scan unedited footage to generate engaging snippets to your social media channels.

Common examples of AI content creation tools include chatbots like ChatGPT, which generates text based on prompts from users, and Adobe Firefly, an AI tool in Adobe software like Photoshop that creates AI-generated visual content from prompts.

Advantages of using AI content creation tools

AI content creation tools can increase the efficiency of your content strategy in quite a lot of ways, including:

Increased productivity

AI tools can improve your content creation process by reducing the time it takes to generate materials like social media posts, marketing emails, and duplicate for landing pages. By writing the primary drafts of product descriptions, blog posts, and newsletters, you possibly can create more written content in less time. By utilizing AI to generate images for ads as a substitute of licensing photos or organizing an expensive photoshoot, chances are you’ll save time and money. 

Accelerated idea generation

Sometimes, brainstorming ideas for a specific problem or opportunity can feel daunting. Luckily, AI tools are good for generating ideas. By utilizing AI to generate content ideas you possibly can adapt or use as a start line, you possibly can keep your marketing team focused on big-picture strategies for growth.

Higher data insights

AI tools can compile and analyze data faster than manual methods of information entry or data evaluation. By scanning large amounts of online information when generating material, AI content creation tools can discover keywords that improve your rankings on search engine results pages (SERPs). Using advanced algorithms and machine learning technologies, AI tools can provide you with more details about what copy to your web sites, blogs, or social media posts will rank higher.

Challenges of AI content creation

Although AI tools can facilitate a faster content creation process, additionally they include challenges merchants and marketers must overcome, including:

Creative limitations

Since AI-generated content pulls from existing web content and data, it lacks the originality of the content human writers or designers produce. AI content tools provide start line for content and offer quite a lot of options for marketers and merchants to contemplate, but are sometimes unable to interchange human creativity—especially for longer-form content that requires innovation or artistry.

For instance, AI tools can create good options for social media posts or subject lines for email campaigns, but struggle with creative tasks that ask for detail like narrative video scripts or long-form blog posts. To handle these limitations, take extra care to only use AI content tools for specific points of your creative content, like initial idea generation or first drafts.

Lack of specificity

AI content creation tools are useful for making a great quantity of content, but high-quality content often requires a human touch. If you happen to’ve developed a novel brand voice to your company, some AI content tools may not have the option to capture the style and tone that you just require to your material.

To counteract this, select an AI content creation tool that scans and replicates the form of your content or offers customizable options for tone. For instance, Shopify’s AI tool, Shopify Magic, allows users to regulate the form of content based on tonal prompts, and the AI tool Jasper scans your existing content to learn your brand voice.

AI tools also struggle to generate long-form content with a high level of specificity. If you could write an ebook or research paper, you need to use AI tools to brainstorm ideas and write outlines, but you’ll likely need to jot down and edit major portions of it to align along with your specific brand identity and make sure the content quality stays high.

Reliability issues

AI content generators can sometimes generate misinformation that sounds plausible but is made up (that is often known as an AI hallucination). It’s best to not rely solely on AI tools for information; fact-check and perform qc to make sure the content is accurate.

Top AI content creation tools

There are various AI content creation tools you possibly can explore to your marketing efforts. Listed below are some popular options:

Shopify Magic

Shopify Magic is an AI tool designed specifically to extend the productivity of ecommerce merchants. A few of Shopify Magic’s features include AI-generated product descriptions, email subject lines, and headings to your online store based on a couple of keyword prompts. You’ll be able to even use Shopify Magic to craft a full blog post. If the content doesn’t match your organization’s voice, modify your prompt and make a choice from quite a lot of tone options, including “expert,” “playful,” “witty,” or a custom tone determined by other keywords you possibly can input.

Pricing: Shopify Magic is included within the platform and available to all Shopify merchants, with basic Shopify plans starting at $29 per 30 days. If you happen to’ve ever desired to launch your personal ecommerce store, enroll for a free trial to start your journey.

Hootsuite

Hootsuite is a social media management platform that gives a tweet generator, a caption generator, and a content ideas generator. Considered one of Hootsuite’s hottest tools is OwlyWriter AI, which generates social media posts, hashtags, and captions for your enterprise. The tool uses data-driven insights about what has worked up to now, reworks previous top-performing posts into fresh ones, and creates content based on varied prompts, including keywords, topics, links to products, and even entire blog posts.

Pricing: Hootsuite offers pricing plans starting at $99 per 30 days for one user.

Jasper AI

Jasper AI is one of the vital popular AI writing tools for generating written content like marketing copy, product descriptions, and even entire blog posts. Jasper AI creates content based on prompts users provide and allows easy editing and adjustment.

For instance, you could possibly use Jasper AI to generate blog posts in regards to the advantages of a brand new product line your organization is launching. Jasper AI even features a feature that scans your online store or website to learn the tone and form of your brand voice.

Pricing: Jasper AI’s basic creator pricing plan starts at $49 per 30 days for one user.

Synthesia

You need to use Synthesia to show texts into spoken videos. You input the written content, and an AI-generated avatar says it out loud. Select from over 160 realistic customizable avatars that may speak in greater than 130 languages, or create an avatar version of yourself.

This AI content creation tool is especially useful for producing training videos, product descriptions, and testimonials.

Pricing: Synthesia offers a free basic plan, however the starter pricing plan begins at $22 per 30 days.

Descript

Descript is an AI tool for audio and video editing. The app scans video content and generates an editable transcript. If you happen to edit the transcript, the app mechanically makes those changes to the video. This can be a particularly powerful tool for merchants creating content like interviews, podcasts, or product demonstrations. The tool also has features like automatic filler word removal and customizable audiogram snippets for posting on social media platforms.

Pricing: Pricing plans range from $12 per 30 days to $40 per 30 days based on the quantity of transcription hours you would like.