Nexstar Cuts Chief Revenue Officer Who Tried to Sell CW, NewsNation

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Nexstar Media is cutting the ribbon that tied together its ad packaging strategy.

The TV-station giant is eliminating its chief revenue officer position, noting in a Friday filing with the U.S. Securities and Exchange Commission that it might favor “a more streamlined organizational structure.” He is predicted to depart Nexstar on October 30.

“Nexstar can confirm that Michael Strober, who has served as the corporate’s Chief Revenue Officer since January 2023, might be leaving the corporate at end of October,” Nexstar said in a press release. “We thank him for his leadership and repair, and we wish him the perfect.”

During Strober’s tenure, Nexstar, the nation’s largest owner of local TV outlets has worked to showcase the corporate’s reach in each national and native media, touting broad entertainment and sports programming at its CW; news at NewsNation; and audiences across multiple geographies who watch its local stations.”

Overall, Nexstar ad revenue ticked up 2.2%, or $11 million, throughout the second quarter to $522 million.

Strober took on the chief revenue officer job in late 2022, armed with a few years of experience as a senior ad-sales executive at large media firms. Between 2016 and 2019, he served as an executive vp for Turner, the previously named TV unit of WarnerMedia. After he left the corporate, Strober arrange Topwater Advisory Group, which helped firms navigate the changing promoting marketplace.

Strober is the most recent sales executive to be ousted by the corporate that hired him in unexpected fashion. Warner Bros. Discovery said earlier Friday that its U.S. ad sales chief, Jon Steinlauf, would depart the corporate at the tip of the yr. Netflix parted ways with one among its most senior ad sales executives, Peter Naylor, just because it was within the midst of upfront sales negotiations earlier this yr.

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