DigiPlus Interactive, along with world-leading branding specialist Landor, secured 4 awards on the Transform Awards Asia 2024, held in Singapore on Nov. 18.
DigiPlus took home Silver for ‘Best Brand Evolution (Corporate)’, Silver for ‘Best Use of Visual Property’, Bronze for ‘Best Use of Typography’, and Bronze for ‘Best Brand Development Project to Reflect a Change of Mission, Values, or Positioning.’
The awards underscore the impact of DigiPlus’ strategic rebranding and in addition provided the right stage to highlight its incredible journey from traditional leisure and resort operations to its position today as a digital entertainment powerhouse. This transformation embodies the spirit of its tagline: “Multiply the Fun.” By embracing technology and innovation, DigiPlus has redefined its offerings, delivering exceptional entertainment experiences across its flagship platforms, including BingoPlus, ArenaPlus, GameZone, and its modernized lineup of traditional Filipino carnival games.
“The DigiPlus rebranding was greater than just a visible overhaul — it was a strategic transformation of who we’re and where we’re headed,” said Celeste Jovenir, Vice-President for Investor Relations, Corporate Communications, and Sustainability. “From redefining our mission and values to modernizing our visual identity, every aspect of our rebrand was designed to reflect our evolution as a tech-forward company. Winning on the Transform Awards Asia is a defining moment for us, because it recognizes the immense effort and investment we poured into this journey.”
Organized by Transform Magazine, the Transform Awards Asia is a prestigious annual event that celebrates excellence in rebranding and brand strategy across the Asia-Pacific region.
Winning the awards underscores DigiPlus’ unique achievement as one in all the few Filipino corporations to achieve such recognition on a worldwide stage.
This recognition comes at a pivotal moment for DigiPlus because it continues to scale its operations as a dynamic, future-focused digital entertainment company.
The brand new brand identity, crafted in collaboration with Landor, captures DigiPlus’ core values of fairness, transparency, integrity, innovation, teamwork, and responsibility. It also heralds the corporate’s ambition to guide within the digital entertainment space while staying true to its Filipino roots.
DigiPlus’ transformation involved reimagining its visual identity to resonate with a tech-savvy, modern audience.
The brand’s vibrant colours, compelling typography, and streamlined design reflect the dynamism and inclusivity of its offerings.
This thoughtful integration of visual elements contributed to the corporate’s recognition on the Transform Awards Asia.
With these wins, DigiPlus reaffirms its commitment to multiplying the fun and meeting the evolving demands of players in a fast-paced digital landscape.
About DigiPlus Interactive Corp.
DigiPlus Interactive Corp. pioneered digital entertainment within the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for his or her engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates PeryaGame, Tongits+, and GameZone, with more to come back. For more information, visit www.digiplus.com.ph.
Highlight is BusinessWorld’s sponsored section that permits advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld Website online. For more information, send an email to online@bworldonline.com.
Join us on Viber at https://bit.ly/3hv6bLA to get more updates and subscribe to BusinessWorld’s titles and get exclusive content through www.bworld-x.com.
