Like a fable come to life, AlBarakah, the brand new go-to name in authentic halal food within the country, was recently launched within the Philippines with an exotic Arabian Nights-themed celebration at Crowne Plaza in Ortigas Center. Dubbed “An Arabian Nights Feast,” the glitzy event had guests decked out of their finest traditional Muslim attire as they sampled AlBarakah’s stellar offerings.
The centerpiece of the culinary spread were AlBarakah’s premium shredded corned beef and minced hash corned beef, their wealthy flavors complemented by the corporate’s protein bites and flavorful coffee options reminiscent of 3-in-1 brown coffee and white coffee. In fact, every dish was certified halal, meaning “lawful” in Islamic teachings, to make sure that they might be savored by all Muslims in attendance.
AlBarakah CEO Ameerah Tamundong related that she knew first-hand the challenges of sourcing halal ingredients and foods within the Philippines. “My fellow Muslims and I didn’t at all times have the simplest time adhering to our own dietary principles,” she said. “We desired to eradicate that problem for all our fellow Muslims by providing an easily accessible source for excellent tasting and healthy halal products.”
Nevertheless, Tamundong envisions AlBarakah as a foremost food brand for all Filipinos. AlBarakah is thus casting a wider net to be able to reach out to consumers beyond Pinoy Muslim communities.
“Good food is certainly one of the universal languages of the Pinoy experience,” said Tamundong. “And at AlBarakah, at first, we make good food. On top of ensuring the gratification of my fellow Muslims, we also hope to supply latest and flavorful options to Pinoy foodies on the look-out for delicious meals.”
This much was seemingly completed when AlBarakah’s products proved to be a success on the Arabian Nights Feast. Other than generating goodwill amongst guests of all creeds, AlBarakah is primed to make it easy for all Filipinos to find—and appreciate—the taste of real halal.
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