(PR) At a special reception held in the course of the 2025 CES, HDR10+ Technologies, LLC – an industry association which certifies and administers products, content, and services that support HDR10+ dynamic metadata – provided various updates on the newest developments regarding the HDR10+ ecosystem. The LLC, which encompasses greater than 160 adopters and over 13,000 compatible products, also highlighted quite a lot of latest applications for this technology that include every little thing from content creation and production to distribution and a growing variety of viewing devices.
HDR10+ dynamic meta data provides various advantages, including outstanding brightness and contrast, robust standardization, ease-of-implementation, global certification, and no licensing fees. It also works seamlessly with HDR10 standard metadata and is future ready.
Today’s announcements underscore the broad support for HDR10+ across the industry which is further highlighted by a growing number of recent applications from leading entertainment and distribution firms.
In keeping with Bill Mandel, co-manager of HDR10+ Technologies, LLC, “HDR10+ is supported by various leading TV manufacturers who represent nearly 80 percent of the whole global market. This technology can be found on the preferred media players and dongles and works on quite a lot of content as well, including movies and episodic television, video games, packaged media, live events, in-flight entertainment and NextGen TV (ATSC 3.0) broadcasts”.
Major Streaming Platforms
With reference to direct-to-consumer streaming, HDR10+ has already been deployed on various major platforms, including Apple TV+, Hulu, Paramount+, Prime Video and YouTube. And Disney+ is planning to launch additional HDR10+ titles in the course of the coming 12 months.
To assist consumers discover and experience HDR10+ for themselves, over the past two years the HDR10+ Technologies, LLC has also been promoting the newest HDR10+ titles available to streamers, using quite a lot of digital and print media.
HDR10+ GAMING Increasing
HDR10+ GAMING can be becoming increasingly popular with developers to be used in rendering their latest video games. To support this, the LLC announced last 12 months a HDR10+ GAMING plug-in for Unreal Engine, which maximizes high dynamic range display output and brightness level, without the necessity for any manual set-up.
Moreover Electronic Arts recently released Dragon Age: The Veilguard, their first title to supply HDR10+ GAMING functionality that delivers outstanding high dynamic range performance on compatible PCs and displays.
This exciting content may also be enjoyed on a brand new generation of monitors from firms like Samsung, which have been certified for HDR10+ GAMING. They robotically adjust HDR settings to deliver a premium gaming experience, for more accurate color, contrast and brightness. And nearly three dozen products powered by Intel integrated or discrete GPUs have been certified for HDR10+, which is able to provide game enthusiasts with much more HDR options.
Ideal for Live Productions
HDR10+ technology can be easy to integrate and mix with most existing production workflows, making it ideal for sports and other live events.
As well as, HDR10+ compatible encoders from leading firms like Ateme and Harmonic enable SDR to HDR conversion. Plus their “dual carry” feature can support each HDR10+ and other HDR formats concurrently.
Other Applications
HDR10+ technology can be being utilized in other key markets. For instance, Panasonic Avionics has certified their latest in-flight entertainment displays for HDR10+ which is able to allow business airlines to supply a surprising visual experience for his or her passengers. In actual fact, HDR10+ is so scalable, the LLC recently updated the format’s technical specifications to support automotive displays, to be used in passenger and/or rear seat infotainment systems.
One other latest application called HDR10+ ADAPTIVE has been specifically designed to optimize HDR10+ content. It provides a more consistent viewing experience in environments where ambient and stray light can affect the quantity of image detail and contrast that will be perceived.
HDR10+ and NextGen TV
During CES, the Advanced Television Systems Committee (ATSC) may also be demonstrating HDR10+ broadcast content of their NextGen TV booth positioned within the LVCC Central Hall (#20340). As well as, NBC 4 Latest York, a part of NBCUniversal Local, is currently broadcasting in HDR10+.
Finally Gray Media, which has launched NextGen TV service in 30 markets, is using HDR10+ to upconvert their programming on these stations to supply consumers with one of the best possible viewing experience.
Over the following month, Gray is focusing its efforts on getting HDR10+ on all of their Fox affiliates, including WVUE-TV in Latest Orleans, which will probably be the flagship home of Super Bowl LIX this 12 months.
In summary, as Makoto Morise, co-manager of HDR10+ Technologies, LLC, states “All of those latest content wealthy and experiential HDR10+ applications offers the industry a bunch of exciting latest opportunities and entertainment enthusiasts with more decisions than ever”.
