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One in all Italy’s top salami moguls has died after a helicopter crashed into his family’s castle grounds, killing three.
Cured meats heir Lorenzo Rovagnati, 41, visited the medieval estate, in Castelguelfo di Noceto, by helicopter from Milan nearly every Wednesday.
But this time, his Agusta Westland AW109 crashed shortly before 7pm as a dense fog sat hung over Parma, a province that lends its name to Parma ham. Each pilots also died within the crash.
Rovagnati had two children with Federica Sironi, who’s pregnant with a 3rd.
‘I can’t consider it’, said Luciano Casiraghi, the mayor of Biassono, where Mr Rovagnati lived on the outskirts of Milan.
‘I learned with shock and deep sadness the news of the premature demise of our fellow citizen Lorenzo Rovagnati as a consequence of a tragic accident in Castelguelfo.
‘Lorenzo was an excellent, honest and hardworking young man, loved and valued by all who knew him in the corporate and beyond.
His loss is tough for all of us to just accept; a young man who still had an important future ahead of him, as a father and as an entrepreneur, but unfortunately life has reserved something terrible for our fellow citizen Lorenzo.’
Until his death yesterday, Mr Rovagnati was the CEO of the family business, one among the country’s major salami and prosciutto manufacturers.
Cheese and butter were its business when it was founded by Angelo Ferruccio Rovagnati and his son, Paolo, after World War II.
With a shift to processed meats within the Nineteen Sixties, it became best often called the maker of the Gran Biscotto cooked prosciutto.
Under the late Lorenzo Rovagnati’s leadership, the corporate opened its first overseas production plant in Vineland, Latest Jersey, within the USA.
Often known as the ‘king of hams’, the Rovagnati company turns over revenues of £250million a yr, and employs greater than 1,000 people.
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