Meghan Markle seems to have found herself in one other trademark issue after her latest rebrand.
The Duchess of Sussex announced the renaming of her lifestyle brand from American Riviera Orchard to As Ever, noting that the previous name restricts a few of her product ideas.
Nevertheless, a Latest York-based clothing company with the identical name has now spoken up, insisting that they don’t seem to be going to alter their name and are “exploring all possibilities.”
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Meghan Markle’s Latest Lifestyle Brand Is Already Facing An Obstacle
Meghan has sparked a possible patent standoff with an independent Latest York-based clothing brand after changing the name of her lifestyle business enterprise to As Ever.
It seems that the vintage clothing company already goes by the name, with the corporate’s founder addressing Meghan’s brand makeover on Tuesday.
“Wow and hello,” the corporate’s founder, Mark Kolski, wrote in an Instagram statement. “I need to say thanks to all of the old friends who know and love our small family brand As Ever and likewise say hi to all those that have just turn out to be aware we exist.”
“Within the last 36 hours there was an outpouring of support and concern regarding recent events around our namesake brand,” the statement continued. “We’re aware. We should not affiliated.”
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Kolski identified that although he launched his business in 2017, the project had been down under since 2015, adding that they operate out of Latest York and Latest Jersey.
“We’re grateful for all the shoppers coast to coast and worldwide which have supported our enterprise. We’ll proceed As Ever,” the statement concluded.
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Mark Kolski Does Not Plan To Give Up His Brand’s Name
The 58-year-old fashion entrepreneur later sat down for an interview with The Sun where he revealed that his brand won’t be changing its name from “As Ever,” despite Meghan picking up the brand new moniker for her lifestyle enterprise.
Although noting that he feels powerless to act against the Duchess of Sussex, Kolski said he’s “exploring all possibilities” to make sure that he comes out on top.
“I’m a really small business, it is a family-run operation. I’m essentially a one-man band,” the designer said. “This recent enterprise has the facility and money of Netflix behind it.”
“Even when I desired to do something I do not think I even have the behemoth of lawyers and money which can be behind this,” he added.
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In response to the news outlet, Kolski identified that he doesn’t own the trademark to the name but believes he has common law rights to do his business using the name as he’s been in existence since 2017, long before Meghan adopted it.
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Meghan Markle Accused Of ‘Plagiarism’ Over Logo
In response to the news outlet, Meghan has also been accused of “plagiarism” by the mayor of a small Majorcan town over similarities between her logo and their 14th-century coat of arms.
Following her brand makeover, fans took to social media to indicate the resemblance between the 2 logos.
The brand includes a palm tree as a tribute to their Montecito mansion, flanked by two hummingbirds, which is alleged to be Harry’s favorite.
Each features are enclosed in an octagonal-styled shape, designed to “create a singular and private emblem.”
Brand Expert Says The Latest Logo Is ‘One other Headache’ For The Duchess’s Team
Brand and culture expert Nick Ede slammed the royal’s recent logo as “one other headache” for Meghan’s team as it might lead to “copyright issues.”
“Yes the brand that she has used for the brand new brand As Ever is clearly very much like the coat of arms for an area of Majorca,” Ede told the news outlet. “That is one other brand setback because it looks like it has been copied relatively than an entire recent brand identity created.”
“This will potentially create copyright issues and an additional headache for Meghan and her team,” the expert said.
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Meghan Markle Shares Why She Renamed Her Brand As Ever
Taking to social media on Monday to unveil the brand new name for her business, Meghan decried how the old name restricts her scope of products to only local goods.
“The cat’s out of the bag,” Meghan said in an Instagram video as her husband, Prince Harry, will be heard saying, “It’s recording.”
“I’m shocked we have kept this a secret for thus long. In two weeks my show is coming out, which I’m so excited for. And in addition my business, which I believe there was loads of curiosity about,” she continued.
“Last yr, I had thought, ‘American Riviera, that feels like such an amazing name.’ It’s my neighborhood… it is a nickname for Santa Barbara, nevertheless it limited me to things that were just manufactured and grown on this area,” the mother-of-two said.
Meghan added, “Then Netflix got here on, not only as my partner within the show, but as my partner in my business, which was huge. So I thought of it, and I have been waiting for a moment to share a reputation that I had secured in 2022, and that is the moment, and it’s called As Ever.”
