WWE Is A Storytelling Entity, We’re Not Skilled Wrestling Anymore

Just like the “E” in its name suggests, WWE is a world company of sports entertainers, each within the ring and behind the microphone. For Michael Cole, his contributions come via WWE’s broadcast desk, wherein he provides play-by-play commentary for the “WWE Raw” brand. On a recent episode of “Impaulsive,” the 28-year veteran detailed his approach to working in WWE, noting that while it still involves the “wrestling” aspect, his primary focus centers on “storytelling” and the “E.” 

“We’re an entertainment product and it is the emotional connection, whether you are a foul guy or a very good guy. It’s considered one of the explanations we’re on Netflix now,” Cole said. “I’ve never pretended in 28 years to be an expert wrestling announcer, I’m not. I’m a narrator, I’m a storyteller, I’m a pitch man, I’m a play-by-play announcer somewhat. I embellish stories, I create characters. I’m a jack of all trades.

“After I first began my profession here, considered one of the explanations the fans hated me, because I wasn’t a professionally wrestling announcer,” Cole continued. “But I just think over time they’ve come to respect the work ethic. Additionally they understand that, to your point, I have been a soundtrack for a pair of various generations not only inside the business but additionally the fans watching at home.”

In response to Cole, there’s not a must call each in-ring move, but somewhat highlight the massive spots and moments. More importantly, though, Cole wants to elucidate the characters behind the moves, resembling Logan Paul, John Cena, or Roman Reigns, especially to offer latest fans a greater understanding of them and “Raw,” a weekly episodic television show, as a complete.

Should you use any of the quotes in this text, please credit “Impaulsive” with a h/t to Wrestling Inc. for the transcription.