Volkswagen is thought across the globe for the sale of tens of millions of cars.
But did you recognize that the automotive giant is behind the sale of a well-liked food item as well?
That’s right, Volkswagen sold more sausages in 2024 compared to vehicles.
The currywursts are so popular in indisputable fact that 8.5 million of them were sold, compared to five.2 million vehicles.
Demand for the sausages beat the previous record in 2023 by 200,000.
The news was celebrated by Gunnar Kilian from Volkswagen who posted on social media: ‘Greater than eight million Volkswagen original currywursts marks a brand new sales record for us.’
He said they’re ‘greater than only a snack – it’s an icon’ with ‘international bestseller status’.
The Volkswagen sausages have turn out to be a surprisingly popular product and that is reflected within the sales figures.
They were first introduced in 1973 and today are sold in company canteens, supermarkets, and you’ll be able to even munch on them on the Wolfsburg football stadium.
The sausages are loved a lot by employees of Volkswagen, a call to remove the currywurst from the menu at the corporate’s headquarters in Wolfsburg led to an outcry amongst staff.
It even led former German chancellor Gerhard Schröder, to protest the choice, and he called the dish ‘an influence bar for production staff’.
Unsurprisingly, the sausages were eventually reinstated.
For vegans, a vegan version of Volkswagen’s currywurst can be sold.
In addition to sausages, Volkswagen also makes its very own curry ketchup.
Despite the nice sausage news, Volkswagen faced a difficult financial yr.
The corporate’s profits after tax fell by 30.4% in 2024, even with a slight 0.7% increase in total revenue.
This is essentially to do with Volkswagen’s declining business in China, where deliveries fell to their lowest point in over a decade.
Cheaper competitors like BYD have produced cheaper electric models for buyers in China.
However it will not be all bad news for Volkswagen because the corporate is aiming for revenue growth above 5% for this yr.
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