Emmy Award Winning producer Ektaa R Kapoor recently took to social media to precise her disappointment over the box office failures of Superboys of Malegaon and The Buckingham Murders. Kapoor has been a powerhouse within the industry for 30 years and is understood for producing daring and critically acclaimed movies like LSD, Lipstick Under My Burkha, and Veere Di Wedding.
Ektaa R Kapoor Blames Audience For Superboys of Malegaon and The Buckingham Murders Failure
In a recent social media story, Ektaa stated, “When Superboys of Malegaon and my dear friend Hansal Mehta’s The Buckingham Murders don’t work in theatres, can we blame the true culprits—the audiences? And because it’s no fun blaming people in such abstract terms (can’t bring them down on social media, so no fun), let’s just say that a significant a part of India is in its evolutionary stage so far as content is worried! You may say it’s in its adolescence.”
Ektaa R Kapoor’s story on Superboys of Malegaon and The Buckingham Murders Failure
Kapoor’s statement has sparked a debate, with some agreeing that Indian audiences often gravitate towards industrial entertainers over unconventional cinema, while others argue that filmmakers should deal with higher marketing and theatrical strategies.
About Superboys of Malegaon and The Buckingham Murders
The Buckingham Murders, a criminal offense thriller directed by Hansal Mehta and starring Kareena Kapoor Khan, received critical praise but did not make an impact on the box office. Meanwhile, Superboys of Malegaon, a movie about small-town filmmakers and their passion for cinema, struggled to seek out an audience despite its unique premise.
With Ektaa R Kapoor calling for a shift in audience sensibilities, her remarks add to the continuing discourse in regards to the challenges faced by offbeat movies in India’s evolving entertainment landscape.
