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Nothing partners with Royal Challengers Bengaluru as an Associate Sponsor for T20 Season 2025. The collaboration goals to attach with Indian youth, with Nothing’s logo on RCB’s playing kit.
Nothing will partner with RCB for the 2025 season.
London-based technology brand Nothing has announced its partnership with Royal Challengers Bengaluru (RCB) as an Associate Sponsor for T20 Season 2025. Known for its daring design philosophy and commitment to creating technology fun, Nothing continues its rapid expansion in India. The brand, recognized because the fastest-growing smartphone company of 2024 with a staggering 577% YoY growth (Counterpoint), strengthens its presence through this high-impact collaboration.
As a part of the partnership, Nothing’s logo shall be prominently displayed on the lead trousers of the RCB playing kit — placed strategically on the left leg for right-handed batsmen and on the alternative leg for left-handed batsmen. This collaboration highlights Nothing’s commitment to connecting with the youth and Indian audiences, and RCB perfectly embodies that spirit. Each RCB and Nothing share a passion for uplifting change, representing the aspirations of devoted fans who strive to make an impact of their respective fields.
Speaking concerning the association Akis Evangelidis, Co-founder & India President said, “Cricket is the heartbeat of India, bringing tens of millions of individuals together through a shared passion and unwavering devotion to the sport. At Nothing, we embody that very same spirit of community and daring ambition, making our partnership with Royal Challengers Bengaluru a natural fit. As we deepen our commitment to India, we’re excited to attach with the country’s most passionate fans and be a part of this incredible journey.”
Rajesh Menon, COO, Royal Challengers Bengaluru, said, “We’re excited to partner with Nothing to bring cutting-edge innovation and expansion to India. This collaboration perfectly aligns with RCB’s commitment to challenge the status quos, and we look ahead to elevating the fan journey with Nothing’s forward-thinking approach to connectivity.”
The T20 2025 season kicks off on March 22, 2025, with Kolkata Knight Riders facing Royal Challengers Bengaluru at Eden Gardens. Royal Challengers Bengaluru will play their first home match on April 2, 2025, against Gujarat Titans.
