Young India’s millennials and Gen Z are powerful drivers in India’s outbound travel growth story. Industry insights suggest that Indian millennials place a high priority on travel of their spending habits. In a focused initiative to leverage this high-growth segment, Thomas Cook (India) Limited, India’s leading omnichannel foreign exchange services provider, has appointed Bollywood’s youth icon Kartik Aaryan as its brand ambassador.
Kartik Aaryan joins Thomas Cook India as face of foreign exchange services
Kartik Aaryan is thought for his charismatic persona and powerful reference to India’s youth. His significant fan base, aspirational image yet reliability, especially amongst millennials and Gen Z, makes him a key influencer. He embodies the spirit of India’s new-age traveller, making him an excellent selection to represent the revolutionary and agile India ka Forex Specialist – Thomas Cook.
The partnership commences with a campaign for Thomas Cook’s recently launched Borderless Travel Card – a game-changing, multi-currency product designed to supply travellers with a seamless, secure, and smooth experience at every stage of their journey – anywhere on this planet.
The film featuring Kartik, while indicating the various forex-related challenges faced by India’s travellers, highlights Thomas Cook’s Borderless Travel Card as an excellent solution. That is presented in a fun and relatable conversation between two friends planning their upcoming holiday. While the friend struggles with managing multiple credit and debit cards, lounge access cards, international SIM cards, and currency, Kartik proudly flaunts his Thomas Cook multicurrency Borderless Travel Card as his one-stop-solution that addresses significant challenges while on a global trip.
The campaign can be amplified across multiple platforms, including digital, CTV (connected TV), and social media, ensuring high reach and engagement.
Deepesh Varma, Executive Vice President – Foreign Exchange, Thomas Cook (India) Limited said, “We’re truly bullish on our prepaid card business and constructing on the success of our portfolio that features Study Buddy (for college students) and EnterpriseFX (for business travellers), now we have just launched our multicurrency Borderless Travel Card for India’s rapidly growing leisure segment. Our data/research reflects significant opportunity from Young India, and we’re already witnessing an encouraging uptick in demand from the segment. We’ve got hence strategically tied up with Kartik Aaryan, Bollywood’s young icon, as we imagine he’s the right fit to encourage and address this powerful young segment. We’re very excited to launch a fun and fascinating campaign with Kartik because the protagonist to showcase the multiple advantages of our Borderless Travel Card and encourage strong growth from Young India.
Bollywood star Kartik Aaryan said, “I’m excited to work with Thomas Cook India – a brand that’s synonymous with not only pioneering travel but in addition revolutionary and youthful agility, and the Borderless Travel Card represents this and more. As an avid traveller, I actually have also undergone a number of the struggles of shopping for and using forex while holidaying abroad. This card is a game-changer for India’s travel-hungry youth, and I personally endorse this card as a wise, seamless, secure, and highly convenient solution for Indian travellers. The cardboard offers unique advantages of multi-currency support, worldwide acceptance and exclusive travel advantages. The intense youth of India are surely going to go for this multifunctional card on their next international trip.”
Also Read: Kartik Aaryan, Karan Johar and Mahaveer Jain unite for a big-budget comedy trilogy: Report
BOLLYWOOD NEWS – LIVE UPDATES
Catch us for up to date Bollywood News, Recent Bollywood Movies update, Box office collection, Recent Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama.
