Real-time virtual production firm Dimension Studio, known for its work on the likes of Sony Pictures’ Whitney Houston biopic I Wanna Dance With Someone, Apple TV+ miniseries Masters of the Air, and the Peacock gladiator series Those About to Die (Peacock), has unveiled a “recent end-to-end AI
content production pipeline” that it developed to “support filmmakers and content creators in delivering content faster and more efficiently than ever.”
Dimension, which received a serious investment from U.S. private equity firm Growth Catalyst Partners (GCP) last 12 months to “fuel Dimension’s international growth, expanding production capabilities in major markets, including the U.K., U.S., and Europe,” said it is going to make the brand new AI offering available across its business “to empower its teams in delivering amazing creative results for clients.”
To point out what the AI “pipeline” can do, Dimension’s Dimension Futures team has produced an animated kids short, entitled Mara & Milo: Magic & Mayhem. “The whole lot from initial ideation, storyboarding, character and environment design, to virtual camera control, shot composition and voiceover has been done by a team of two artists whose creative work was supported by the AI pipeline,” the firm said. “The pipeline allowed the artists to speed up creative and look development and to deliver the finished production in a matter of weeks reasonably than months. The pipeline meant they might quickly iterate on different ideas across character, costume, environment, lighting, animation, camera moves, and shot creation and selection.”
Dimension said that the Mara & Milo team estimates that the brand new offering helped to cut back its production time to simply one-third of what it might have been using traditional processes.
“The pipeline positions Dimension as a really perfect partner for productions which might be eager about exploring the creative application of AI and where clients are searching for efficiencies but without compromising on quality, whether that’s for animated series, short-form content, or promoting where producers have fast turnaround deadlines,” the corporate said.
“When using AI tools for content generation, the control and consistency from shot to shot has been considered one of the largest challenges,” said Junaid Baig, chief innovation officer at Dimension. “What our team has been capable of do is to systematize how tools are used to enable consistent results for characters and
environment, and to keep up control of assets between shots for things like camera movement or animating multiple characters without delay.”
Dimension emphasized that its approach to AI is “human-centric, developing the pipeline in order that the
artists are on top of things and it supports their individual creative and artistic delivery.” Added the firm: “Somewhat than replacing roles, it enables the team to be more productive. It also means the pipeline can support wherever an artist needs it, whether or not they’re in storyboarding, production design, animation or virtual camera operation and cinematography.”
Dimension co-CEO Simon Windsor touted: “AI is a revolutionary technology that’s transforming filmmaking and storytelling at unprecedented speed and scale. Exciting recent production approaches are evolving in a short time with the chance to empower creatives and artists like never before.”
Dimension has published its commitments in an “ethical & responsible AI policy.” It also higlighted that “when using any AI workflows, each in pipeline development or in its business operations, Dimension is strongly committed to making sure creative roles remain the most vital aspect of any post-production or animation operation.”
Dimension has studios within the U.K. and U.S. and highlights its “ability to operate globally.”
