SM Supermalls’ “SM 100 Days of Joy” campaign clinched Silver for Marketing Excellence within the Community category on the International Council of Shopping Centers (ICSC) MAXI Awards in Las Vegas, Nevada last May 18, 2025.
The MAXI Awards recognize progressive events, programs and technology that add value to the marketplaces industry. Awards categories are designed to acknowledge the evolution of the industry while rewarding creativity and innovation.
“These awards are wins for each Filipino shopper, partner, and community we serve,” said Steven T. Tan, President of SM Supermalls. “To be honored by the ICSC is a humbling affirmation and a testament to the exertions of our SM family. The awards are an honor, however the query we ask ourselves on a regular basis is — are we making customers glad? That’s our true reward.”
For business partners and stakeholders, these accolades underscore SM Supermalls’ consistent delivery of sturdy industrial performance and a holistic retail approach that weaves together innovation, sustainability, and community impact. As a retail leader with a heart for service and a vision that transcends borders, SM Supermalls proves that the ability of a brand lies in the way it serves, uplifts, and inspires its communities.
Footnote: SM China also emerged victorious, taking home a Silver Award for Marketing Excellence, Integrated, with its SM Tianjin Anime Party — underscoring the SM Group’s regional and international influence.
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