Some stories don’t just entertain; they grow to be an element of our homes, hearts, and on a regular basis lives. Exactly 25 years ago, India met the Virani family, and tv modified ceaselessly. Today marks a milestone as Kyunki Saas Bhi Kabhi Bahu Thi, the enduring Balaji Telefilms show, completes 25 glorious years since its premiere on July 3, 2000. Conceptualised by Ekta Kapoor, the show not only ruled TRP charts but additionally redefined prime-time television, making the ‘saas-bahu’ drama a cultural phenomenon.
On this big day, Smriti Irani, Amar Upadhyay, and Ekta Kapoor share heartfelt reflections on a show that shaped their journeys and transformed Indian television.
Smriti Irani, Ekta Kapoor On Kyunki Saas Bhi Kabhi Bahu Thi Turning 25
Reflecting on 25 glorious years, Smriti Irani said, “Kyunki Saas Bhi Kabhi Bahu Thi isn’t only a show — it’s a shared memory. For many who created it and the hundreds of thousands who embraced it, it was a story of families, faith, and the material that binds us across generations. Twenty-five years later, it still lives in our hearts. My gratitude to those that made the journey possible.”
Ekta Kapoor shared, “Kyunki Saas Bhi Kabhi Bahu Thi still lives in every beat of my heart. Once we began, we never imagined Tulsi would grow to be family to hundreds of thousands. Even today, people remember the title track, the tears, and the emotions it sparked. This milestone belongs to each author, actor, crew member, and — most of all — every viewer who made Kyunki a part of their lives. Thanks for turning a story right into a legacy, for making Tulsi and the Virani parivaar your personal, and for keeping this emotion alive even 25 years later. We didn’t just make a show — we created a bond that also looks like home.”
Amar Upadhyay On Kyunki Turning 25
Amar Upadhyay expressed, “Twenty-five years ago, we began a journey that was greater than only a show — it was a mirror to hundreds of thousands of households, a mirrored image of traditions, love, trials, and the changing face of Indian families. Being an element of Kyunki Saas Bhi Kabhi Bahu Thi wasn’t just a task — it was a responsibility, a privilege, and a turning point not only for me, but for everybody who lived and breathed this world with us. It modified our lives, rewrote television history, and connected generations. Even today, its echoes continue to exist in how we see relationships, resilience, and reinvention.”
He further added, “Kyunki… some stories aren’t just watched, they’re lived. Kyunki Saas Bhi Kabhi Bahu Thi wasn’t only a show — it was an era. A movement. A mirror to Indian families. And being Mihir meant becoming an element of individuals’s each day routines, their emotions, their dinner conversations. Even today, when someone calls me ‘Mihir,’ there’s a warmth and familiarity in it — like a long-lost member of the family greeting you after years. That’s the form of love you’ll be able to’t manufacture — it will possibly only be lived.”
With unforgettable characters, powerful emotions, and twists that became national talking points, Kyunki Saas Bhi Kabhi Bahu Thi became greater than only a each day soap — it became a ritual. Under Ekta Kapoor’s leadership, Balaji Telefilms redefined storytelling and connected with hundreds of thousands across the country. As nostalgia takes over and memories of Shantiniketan resurface, whispers of the show’s return grow stronger. But will the whole Virani family be back? That query stays a mystery.
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Also Read: Kyunki Saas Bhi Kabhi Bahu Thi To Kasauti Zindagi Kay, 5 lconic Ektaa Kapoor TV Shows That Live Rent-Free In The Heart Of Every 90s Kids
With nearly 10 years of experience, Grinell Esther Jacinto is the Desk Head of Bollywood Bubble. Her interests lie in every little thing that’s kaleshi and he or she likes to dig deeper into the lives of B-town actors. She has an issue though – she loves horror movies but can have chills the minute the theatres lights dims. She’s previously worked with Koimoi, UrbanAsian and SpotboyE.