Kourtney Kardashian is facing backlash after a chaotic try and promote her wellness brand, Lemme, on Instagram this week.
The 46-year-old reality star shared a disjointed video via Instagram Stories while vacationing along with her family within the Italian village of Portofino.
Viewers quickly slammed Kourtney Kardashian’s post as “unprofessional” and “halfhearted.”
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Kourtney Kardashian’s Botched Promo Sparks Debate Over Her Role As A Businesswoman
The video was intended to advertise a Prime Day sale for her line of vitamin and botanical supplements, but Kourtney admitted she was “a bit of jet lagged” and visibly struggled to get her message across.
“Hi everyone, ummm… it… Lemme… what’s it? I am unable to talk. Amazon Prime Day began yesterday, and…” she stammered while filming from a automobile. Her 13-year-old daughter, Penelope Disick, could possibly be heard off-camera suggesting she restart. “No, I’m not going to restart. I’m just going to do it,” Kourtney replied.
She continued, “All the pieces Lemme is on sale. So [I] just desired to say glad shopping! Ummm, I do not know what day it’s, however it ends on August eleventh.”
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Realizing her mistake, Kourtney Kardashian quickly followed up with one other clip to correct the date. Wearing sunglasses, she clarified, “Okay, whoops, it ends July eleventh, not August eleventh. That may be the longest Prime Day ever.”
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Kardashian Clowned For Botched Lemme Promo
TikTok users were quick to repost the fumbling promo, and the response was scathing.
“One thing about Kourtney is she literally hates working,” one user wrote.
One other added, “This is the reason I do not buy Lemme. At the least Kim cares about SKIMS. At the least Kylie is super invested in makeup.”
Other critics accused Kourtney Kardashian of lacking professionalism and interest in her own brand. “She doesn’t even care enough about her product to make an accurate video,” one commenter said. “Why should we care about buying it? Unprofessional and unrelatable.”
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Kourtney Kardashian’s Dismissive Response To Daughter
Others pointed to her dismissive response to Penelope for example of ego. “Everyone can detect the twinge of narcissism when she says ‘No, I’m not gonna restart’ as a substitute of laughing at herself.”
Nonetheless, some viewers saw the post as fitting her public persona. “That is so on-brand for her,” one fan commented. “She doesn’t care, and I like it.”
Kourtney co-founded Lemme with longtime friend and publicist Simon Huck in 2019, however the brand didn’t officially launch until 2022. Based on the brand’s website, the delay was on account of extensive time spent meeting with doctors, scientists, and formulators to make sure product quality.
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Lemme’s GLP-1 Gummies Face Legal Fire Over Weight Loss Claims
While Kourtney Kardashian’s offhand promotion of Lemme could have raised eyebrows for its tone, the brand is facing more serious scrutiny over one in every of its buzziest products. The Lemme GLP-1 Day by day complement, marketed as a natural aid for weight management, has turn out to be the topic of two class motion lawsuits, each accusing the corporate of false promoting.
Filed by plaintiff Christina Robins, the lawsuits were brought in California state court on February 19 and Recent York federal court on March 9. Robins claims Lemme Inc. misleads consumers by suggesting the sugar-filled gummies can promote weight reduction in a way much like popular (and pricey) prescription GLP-1 agonists like Ozempic and Wegovy.
The complement, which incorporates ingredients corresponding to lemon, orange, and saffron extracts, is positioned as a more cost-effective alternative to the true pharmaceutical treatments.
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Kourtney Kardashian’s Brand Accused Of Misleading GLP-1 Marketing
Nonetheless, the lawsuits argue that Lemme’s marketing relies on flawed studies and lacks scientific backing to support its claims of stimulating GLP-1 production, the so-called “un-hunger” hormone.
“Enter Lemme, a complement brand founded by Simon Huck and Kourtney Kardashian, hoping to money in on the GLP-1 agonist craze and swindle Americans into buying their supplements as a substitute,” Robins writes within the California grievance.
In a market where GLP-1-based drugs are sometimes inaccessible on account of their high cost and limited insurance coverage, Lemme’s claims may appear appealing, but critics say it’s all marketing spin, not science.
And, this latest post is adding fuel to the hearth, leaving many wondering just how committed the truth star is to the business side of her wellness empire.