Aamir Khan made a path-breaking announcement today, July 29, at a five-star hotel in Mumbai that he’ll release his recent hit film, Sitaare Zameen Par, on YouTube. The superstar has opted for a pay-per-view model, that’s, one will pay Rs. 100 to rent the film. Nonetheless, one can’t permanently own the film, as explained by Aamir Khan.
Aamir Khan explains why Sitaare Zameen Par might be rented and might’t be bought on YouTube; reveals that his older productions and that of father Tahir Hussain like Caravan, Anamika etc may also be available on his YouTube channel
Aamir said, “You’ll be able to rent Sitaare Zameen Par for Rs. 100. Let me explain the technicality. When you rent, the film, it is going to stay in your account for 30 days. Once you begin viewing the film, you could have 48 hours to finish the film.”
This author asked if one will pay more to purchase the film, that’s, have everlasting access to Sitaare Zameen Par. Aamir Khan explained, “We were wondering whether to try this or not. We realized that it’s higher to take one step at a time. That is something latest that we’re doing. So, straight away, we’re only keeping the choice of rent. As we go along and as we understand this part higher, then we are able to start offering such options.”
He also shared his other plans, “Aamir Khan Talkies is the platform where you’ll get to see movies of Aamir Khan Productions like Lagaan, Dangal, Peepli [LIVE], Jaane Tu Ya Jaane Na, Taare Zameen Par etc. On August 1, you’ll only get Sitaare Zameen Par. Per week later, we’ll add more movies. This manner, the entire library of Aamir Khan Productions can be available on Aamir Khan Talkies. My father Tahir Hussain made movies like Caravan, Anamika etc. Those movies may also be available on our YouTube channel.”
He added, “Aamir Khan Talkies may have free content in addition to pay-per-view stuff. I’d prefer to upload episodes of my TV show ‘Satyamev Jayate’. I’d not prefer to charge for it; it might probably be accessed at no cost.”
He further stated, “I also want Aamir Khan Talkies to be a platform for brand new, emerging talent. A whole lot of young filmmakers have made great movies and at times, nobody buys their movies. So, if we like their movies and in the event that they contact us, we’d prefer to upload them on our channel. It’ll help them to showcase their talent. Whatever that film earns, many of the profit can be given to the filmmaker while AKP will keep the minimum amount as a fee.”
As for future plans, he revealed, “Going forward, it’ll be my technique to bring the film to cinemas first. Once its theatrical run is over, I’ll bring the film on pay-per-view on YouTube.”
Also Read: Aamir Khan launches Aamir Khan Talkies for Pay-Per-View movies on YouTube: “I would like to succeed in every Indian at an inexpensive price”
More Pages: Sitaare Zameen Par Box Office Collection , Sitaare Zameen Par Movie Review
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