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In a strategic move to modernize its heritage brand, Vasmol has officially signed acclaimed actress Vidya Balan because the brand ambassador for its newly launched Vasmol Henna Crème Hair Color and Shampoo Hair Color lines. This launch marks a shift to a more moderen format—amenity‑based, ammonia‑free crème products—mixing traditional henna advantages with modern convenience.
Vidya Balan joins Vasmol as brand ambassador for brand spanking new henna crème range
Vasmol’s CEO, Dheeraj Arora, highlighted the brand’s legacy, “For over six a long time, Vasmol has been an integral a part of Indian homes, cherished not only in each day rituals but in addition deeply inside our hearts. Our newest offering, Vasmol Henna Crème Hair Color, signifies one other meaningful step forward, where tradition meets modern convenience. Vidya Balan is the proper embodiment of Vasmol’s core values, rooted in tradition yet modern in her decisions. Her authentic persona resonates deeply with Indian women who value real, enduring beauty.”
Priyanka Puri, Senior VP–Marketing at Vasmol’s parent company HRIPL, reinforced this alignment, “The launch of Vasmol Henna Crème Hair Color marks a pivotal moment in our brand journey, where tradition meets modern science. It’s greater than only a product; it’s a promise of secure, ammonia-free grey coverage rooted within the timeless power of henna and enriched with the convenience of a crème format for today’s discerning woman. We’re excited to have Vidya Balan. Her elegance, authenticity, and robust voice for self-expression perfectly mirror our brand’s ethos. She embodies the trendy Indian woman who embraces her roots while moving forward with confidence. With Vidya as our ambassador, we aim to deepen consumer trust and strengthen Vasmol’s legacy across generations. Together, we proudly say— ‘Surakshit rahe mere baal, Vasmol Henna Crème Hair Color ka kamaal.”
Vidya Balan herself expressed excitement for the partnership, “Every woman desires to appear and feel her best without compromising on care. Henna has all the time been a special a part of our culture. Vasmol Henna Crème Hair Color brings that familiar goodness in a contemporary, no-ammonia format that girls can trust. It’s secure, rooted, and delightful, all the things I imagine in. I’m excited to be back with the brand that celebrates natural beauty and the enjoyment of being yourself.”
The brand new product range is accessible in budget‑friendly pack sizes, ranging from 25 ml, and is accessible across leading shops nationwide. This campaign launch comes amidst a broader trend of major Indian brands onboarding well-respected female celebrities—similar to Triptii Dimri, Meenakshi Chaudhary, Jasprit Bumrah, and Sachin Tendulkar—to strengthen emotional connect and brand narrative across Bharat.
Also Read : Vidya Balan shuts down body image critics; says, “I actually imagine there’s nothing flawed with me”
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