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Aamir Khan made a path-breaking announcement today, July 29, at a five-star hotel in Mumbai that he’ll release his recent hit film, Sitaare Zameen Par, on YouTube. The superstar has opted for a pay-per-view model, that’s, one will pay Rs. 100 film to rent the film. Discussions about such a mode were happening even before the film was out. Aamir was asked about it, but he denied any such plans to many journalists. To all these reports, Aamir Khan, as a thoughtful gesture, apologized for lying.
Aamir Khan’s THOUGHTFUL gesture; APOLOGIZES with FOLDED hands to media for LYING about Sitaare Zameen Par’s YouTube release; DEFENDS bringing the film online in only 6 weeks of theatrical release: “Pay-per-view CANNOT affect theatrical business of my film”
Aamir Khan began by saying, “To all those journalists who asked me whether my film was coming on YouTube and I denied the identical, I’d prefer to fold my hands and apologize for lying. Most important kuch aur bol nahin paa raha tha. I desired to protect the theatrical business. Meri shuruaat hui hai cinema se and I’m very loyal to theatres. Hence, I’ll make all efforts to guard the theatrical business. Hence, while doing this experiment, we desired to protect the theatres. Because of this, I needed to say that I’m not bringing my film on YouTube. Woh mujhe kehna pada aur uske liye important maafi chahta hoon. Unfortunately, I needed to lie. If I had not lied, mera jo sapna tha, woh wahin khatam ho jaata.”
Aamir Khan’s decision to bring Sitaare Zameen Par in only six weeks of theatrical release has also raised eyebrows, especially when he often rejected the concept of a movie releasing in 8 weeks on OTT. On this, he replied, “Pay-per-view model and subscription model mein zameen aasmaan ka farak hai. After I release my film after 8 weeks on a subscription model, a one that has bought a subscription to that OTT platform isn’t buying my film per se. He’s paying to access movies available on that platform. After a couple of months, he’ll learn that my film can also be available. He may or may not watch it. As a creative person, I’d prefer to take a thousand steps towards my audience. But I would like my audience to take one step towards me. After we go for a subscription model, we’re, kind of, providing the film free of charge. Pay-per-view is similar model because the theatre. Theatre experience is different. You watch a movie with 300-500 people. You laugh, cry and clap together. The theatre is supplied with Atmos sound. That’s an experience and that is a distinct experience. In cinemas, viewers might feel more amazed. But on YouTube, viewers could have the choice of convenience. Hence, it was my plan from the start to bring the film on YouTube at the tip of its theatrical run.”
One other journalist asked on the identical lines and Aamir Khan said, “OTT is a very different model. Let me make it clear that I even have no objection to OTT platforms. But I do not like the arrangement that the film has to release on OTT 8 weeks after release. Hence, I moved away from it. I’m not of the idea that the pay-per-view model can affect the theatrical business of my film.”
Also Read: Aamir Khan ADMITS that he was offered Rs. 125 cr for Sitaare Zameen Par’s OTT rights: “Mujhe woh badi company ke Rs 125 crore nahin chahiye. Mujhe meri audience ka sau rupaye chahiye”
More Pages: Sitaare Zameen Par Box Office Collection , Sitaare Zameen Par Movie Review
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